The appointment of Jisoo as the global ambassador is thought to be the cause of this increase in revenue. Jisoo has successfully expanded Dior’s marketing efforts, drawing in a larger demographic, thanks to her fame among women in the 20- to 30-something age range.
The good effects of Jisoo’s ambassadorship persisted all the way into 2022. With a whopping 51% increase from the previous year, Dior’s revenue soared to a whopping 1 trillion won. The brand’s revenue in 2022 was 929.52532 billion won, with an operating profit of 323.7 billion won—a 53.05% increase—according to the Financial Supervisory Service’s electronic report.
Check out the below tweet:
“French luxury brand Dior’s sales in Korea last year reached nearly 1 trillion won, up 50 percent from the previous year. There is an analysis that the influence of JISOO, the leader of the girl group Blackpink, was significant in the background of Dior’s jump in domestic sales.”… pic.twitter.com/sqqrFhWFYw
— JISOO NEWS (@NEWSJISOO) April 4, 2023
The extraordinary success that Jisoo has achieved can be credited to her role as Dior’s worldwide ambassador, according to experts. In Korea, where Jisoo has a huge and devoted fanbase, the sales growth is especially noticeable.
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Her enormous influence and widespread acclaim have surely contributed to Dior’s phenomenal success in the Korean market. It is anticipated that Dior’s revenue will keep growing as long as Jisoo keeps endorsing and promoting the brand.
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