HYBE Chairman Bang Si Hyuk appeared as a guest on a recent episode of “You Quiz on the Block,” during which he discussed in detail his experience molding the number one group on the charts, BTS.
Bang Si Hyuk explained BTS’s meteoric rise to fame in the United States during the show. He started with the statement, “Seven members all had their unique talent and skills and I felt a sense of responsibility to do something with these seven kids with such talent.” And he continued, People have this misconception that BTS didn’t do well in the beginning, although BTS did incredibly well from the beginning. You can claim, “They didn’t do well at first, but they succeeded in the U.S. and came back,” and people will believe you. However, you’re wrong; they excelled as rookies and took home the hardware.
Yoo Jae Suk questioned:
“Was there ever a time when you realized BTS’s popularity was unprecedented?” That prompted Bang Si Hyuk to reply, “There were many times.” K-con in Los Angeles included them as an opening act in 2014. And the headline of the LA Times piece was all about BTS. When I first had the thought that “this is something different,” I told my coworkers about it. But they dismissed my concerns as hysteria.
Bang Si Hyuk continued, “The company rejected my request and then BTS released ‘Fire’ and the response was really good.”
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— KpopStarz (@kpopstarz) November 3, 2023
After checking our Google search rankings, I told the group, I really think if we keep going, we can become as successful as One Direction was at their peak.
According to what Bang Si Hyuk said, “Then I think destiny led us.“
I think it would be too egotistical of me if I were to declare, I am the one who made BTS. After “Fire,” we started getting ready for our world tour. We spent about a year and a half getting ready for the tour. As a result, we decided to employ a strategy based on the power of celebrity. If you give it some thought, there are situations in which someone would claim they know someone famous when they actually have no idea why that person is famous. This was therefore prepared by American workers.
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He went on, saying, If we disseminate the story of BTS’ popularity in South America and North America, then when BTS comes in NYC, people will start to wonder who they are even if they don’t know who they are. The media was saturated with our ads. So it makes sense that New Yorkers would be curious about BTS. Some L.A. residents may not have been familiar with BTS, but word of their fame quickly spread on social media once they performed there.
The ability of Bang Si Hyuk to predict the success of BTS and capitalize on it has impressed many Korean internet users. Internet users have praised BTS for their dedication to the label.
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