The online K-pop community is buzzing with talk about Bang Si Hyuk, the big boss of HYBE. People are comparing how he treats two different groups: LE SSERAFIM and NewJeans. It all started when someone said that Bang Si Hyuk didn’t say hi back to the NewJeans members when they greeted him.
Now, everyone’s talking about it online, wondering why he might treat one group differently from another. Let’s take a closer look at what’s going on and why it’s got everyone talking.
Bang Si Hyuk’s Treatment Of LE SSERAFIM Vs. Alleged Snubbing Of NewJeans’ Greetings Sparks Debate Among K-Netizens
The most recent topic stirring up discussions in online communities and within the Korean entertainment realm revolves around the ongoing dispute between HYBE and ADOR. Specifically, attention is drawn to the recent accusation suggesting that Bang Si Hyuk disregarded greetings from NewJeans members.
K-netizens compare Bang Si Hyuk's kind treatment of LE SSERAFIM to alleged ignoring of NewJeans' members' greetings https://t.co/7YdJVgvRuF
— allkpop (@allkpop) May 13, 2024
On May 13, a parent of one of the members even went as far as to claim that Bang Si Hyuk intentionally ignored the group’s greetings.
According to what a parent said, a member of NewJeans told them that Chairman Bang ignored her hellos several times at work. The parent said one member even said hi to him in the elevator, so he couldn’t have missed her. But he apparently didn’t say anything back and kept ignoring her.
Now, people online are talking about how Chairman Bang treats another HYBE girl group, LE SSERAFIM.
Since their debut, it has been widely known that LE SSERAFIM received a lot of love and care from Bang Si Hyuk. Especially, the group’s name ‘LE SSERAFIM’ was actually thought up by Bang Si Hyuk himself.
One internet user mentioned that Bang Si Hyuk went all the way to LE SSERAFIM’s popup store to personally deliver more merchandise, just in case they were running out.
Moreover, the user highlighted an interview with member Huh Yunjin. She talked about how she met with Bang Si Hyuk and discussed various things like her music and the group’s latest album.
Huh Yunjin shared, “I met with Si Hyuk Nim. I talked about my contemplation, the next album, and such. Then we talked about our latest promotion with ‘Easy’ and he said ‘I was very moved by you all this time. I was so worried even when filming the music video but then you guys changed so much when you made the comeback.’ He then asked ‘How did you guys do that?’ and I responded, ‘I don’t know but I was really moved by what he said the more I think about it.”
Another online user mentioned that Bang Si Hyuk visited LE SSERAFIM at their practice studio to cheer them on personally.
Korean internet users responded with their comments:
“Wow, he’s so childish.”
“He’s fake.”
“His age all went to his stomach.”
“This is so legendary.”
“This is disgusting.”
“So LE SSERAFIM were the princesses of HYBE, not NewJeans.”
“Tsk tsk.”
“He even ignores young girls’ greetings and he does childish things like this.”
“That’s so low.”
Others added:
“Ugh.”
“This is so uncomfortable to see.”
“This is embarrassing.”
“He’s the adult who doesn’t even receive young girls’ greetings.”
“Wow, he’s capable of greeting kids so warmly but he ignored NewJeans?”
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