In response to the violation of the rights of BTS members, Big Hit Music launched legal action. A statement from Big Hit Music was issued on January 9, stating, “During the past month, we sent proof that ‘The Camp’ used BTS’s portraits and names without permission, breaching publicity rights.”
It said, “We will strengthen monitoring and take strict measures regarding actions that infringe on publicity rights, where the company and the artist have invested significant capital effort.”
Military recruits can receive virtual letters from loved ones through “The Camp,” a website and mobile app. ‘The Camp’ was found to be exploiting the likenesses and names of BTS members not long ago by Big Hit Music, who promptly delivered evidence of this infringement of BTS’s publicity rights to Enable Down Soft, the firm running ‘The Camp.’
once again reminding everyone to NOT share 🪖 pics, those are literally shared without their consent. https://t.co/fP75CcwVCu
— Lu⁷ ✨🏳️🌈🐙🥢 🍉🍉🍉 (@givemearainbow_) January 8, 2024
U can never convince me that Hybe doesn’t care about bts cause wdym they are planning to take legal measures against the start up when everyone else has just accepted it as it is??? https://t.co/1JN5Yp7hzN
— ashy⁷⁼¹ 🍉 (@MANGBharDo) January 9, 2024
Secretly using their likenesses, identities, and other valuable intellectual property, ‘The Camp’ ran separate communities for every member of BTS without their knowledge or permission.
When HYBE notified Enable Daonsoft—the firm running The Camp—that the identities and photographs of BTS members were disseminated without authorization, the issue became even more heated. A formally worded letter was sent out requesting that such use be immediately discontinued. The BTS ARMY, the fanbase, expressed their relief and support for the safety of their idols, HYBE, on social media, and welcomed his acts. You may also be interested in knowningSouth Korean City’s Shocking Plan to Remove BTS Monument
While ‘The Camp’ has removed content pertaining to BTS, they have yet to make a formal announcement. If you liked reading this post, don’t forget to bookmark our site Pabaon.com. As a fan, we should also be concerned about their celebrity image first and no need to spread things like this without their permission. You can also share your views in the comment section.
