BTS’ Company Will Tighten Down On Counterfeit Items At Their Busan Show

BTS’ Company Will Tighten Down On “Counterfeit” Items At Their Busan Show. Ahead of BTS’ next ‘Yet To Come’ concert in Busan, where the label claims it will crack down on “counterfeit” items, Big Hit Music has released a new statement addressing the “unauthorized use” of the band’s trademark.

This message was released yesterday on all of Big Hit Music’s official social media outlets in Korean and English (October 11). According to the label, it has been “taking harsh measures against companies that have been routinely creating, marketing, and distributing products that infringe on BTS’ picture and trademark rights” (‘rights breaching products’).

The label also said it would “conduct on-site inspection[s] and investigation[s] of counterfeit products” at and around the Busan Asiad Main Stadium, where BTS would be performing their upcoming ‘Yet To Come’ concert this coming Saturday, October 15. The KIPO (Korea Intellectual Property Office) will be involved in these probes.

We ask that all concertgoers “make sure you are not adversely affected in any way by purchasing any of the aforementioned associated products,” the label stated. As usual, Big Hit Music is committed to safeguarding our performers’ likeness and trademark rights.

The KIPO made a similar announcement earlier this week, on October 10, and Big Hit Music followed suit by publishing a similar statement on October 11, adding that it will open a booth at the venue to raise awareness on “respecting intellectual property.” This was reported in the Korea JoongAng Daily.

All of October, the KIPO will collaborate with the Korea Music Content Association and the four largest K-pop companies (HYBE, YG Entertainment, JYP Entertainment, and SM Entertainment) to inspect and prevent the sale of counterfeit items of K-pop performers online.

Busan is competing with Los Angeles to host the 2030 World City Expo, and the upcoming free concert by BTS will be conducted in support of Busan’s proposal. Throughout the month, HYBE and several local entertainment venues and companies will transform the city into a BTS-themed “concert play park” with free concerts.

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