K Pop

Fans Enthralled by BTS Jungkook’s Calvin Klein Look!

Lee Yeon
5 Min Read

This Valentine’s Day, Calvin Klein released a sneak peek of an advertisement featuring BTS’s Jungkook, and fans’ hearts were racing. Jungkook, a global K-pop sensation, has fans drooling over his charisma and flair in the new promotional video that dropped on February 14.

Shot within the famed New York City Grand Central Terminal, the commercial shows Jungkook confidently making his way around the historic building.

Wearing a chic black button-down shirt that is purposefully unbuttoned at the front, Jungkook exemplifies the irresistible combination of sensuality and refinement that is Calvin Klein’s signature.

A lot of people took to social media when the ad came out to say how amazed and impressed they were. Many are waiting for the release of a full-length video. At the same time, Jungkook is going to be freed from the military in June 2025.

Calvin Klein Ad Featuring Jungkook for Spring/Summer 2024 has Fans Going Crazy

BTS Jungkook Calvin Klein
BTS Jungkook Calvin Klein

The BTS member is the face of the brand’s next Spring/Summer 2024 ad campaign, which centres on the themes of confidence, enjoyment, and self-esteem. This 7-second video clip played on X on February 14, 2024, and it was set to the 1977 song “The Passenger” by Iggy Pop.

Wearing nothing but jeans and an edgy silver chain, the 26-year-old starlet strolls aimlessly around a deserted Grand Central Station. Intercut with scenes of Jungkook smoldering and flashing his signature lip ring, the black and white video shows him descending from an escalator and making his way to a piano in the middle of an empty Grand Central.

Working with a cutting-edge fashion label is nothing new for Jungkook. During his debut campaign as the worldwide spokesperson for Calvin Klein in March 2023, he looked dapper in a denim outfit.

Earlier, his 2023 Fall collection campaign ad for the American brand caused quite a stir online, resulting in an impressive $2157.9 million in revenue and a gross profit of $1250.3 million.

Meanwhile, on X, admirers gushed about the musician’s stunning good looks in the most recent advertising campaign. The BTS idol “is back to set our hearts on fire,” according to one fan, while others have expressed similar feelings.

Here are some tweets by fans after they watch the Calvin Klein ad:

After the announcement that Jungkook would be the face of the brand in March 2023, the company’s shares reportedly saw a significant spike, according to News International. Owned by PVH Corp, the stock price of Calvin Klein’s parent company rose by 20%. The share price increased from $72.26 to $88.36 in the span of only four days.

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Moreover, the account’s engagement level peaked after about seventeen minutes, when their social media post confirming the news became the most-liked tweet on the website.

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By Lee Yeon
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Lee Yeon is a dynamic and versatile content editor at Pabaon.com, renowned for his exceptional dedication and expertise in a variety of niches. With a career marked by persistence and a relentless pursuit of excellence, Lee has established himself as a pivotal figure in the world of online content creation.
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