‘Love Wins’ was the original name of IU’s highly anticipated pre-release single featuring BTS V, but it has now been changed due to controversies around the term.
‘Love Wins’ is a famous slogan in pride parades for s*xual minorities, thus initially, people were worried about the associations with the partnership. Some thought the title was misleading and could have watered down the original intent.
A fresh teaser poster bearing the title “Love Wins All” was quickly released by IU’s label, EDAM Entertainment, in response to the criticism. The label clarified in a statement:
“We decided to change the title to respect and support everyone who loves in their various ways, and we accept the opinions of those who express concerns that precious messages might be blurred due to the title.”
Resolving the sensitivity issues brought up by the original title choice, the amended title seeks to keep the song’s meaning intact. With this move, the label shows its dedication to diversity and inclusion while also protecting the song’s powerful message of love’s eventual victory.
[NOTICE]
아이유 선공개 곡 제목 변경 관련 안내
Notice about changing the title of IU’s pre-release song#아이유 #IU#Love_wins_all pic.twitter.com/KRHpUPARjg
— 아이유(IU) (@_IUofficial) January 19, 2024
Fans have been excited to see the actor Taehyung again. After his appearance in Hwarang, this is the next project for V in which he will be starring as an actor. BTS Taehyung and IU’s chemistry will be mesmerizing in the upcoming song Love Wins All.
View this post on Instagram
Taehyung’s look in the poster gives such a mafia vibe. Fans are eager to watch the full MV. ARMY’s are wondering what could be the theme of the song and what will it serve to them.
If actor taehyung in mystery theme pic.twitter.com/ulmXScrMcF
— THV🎄 (@Taehyungimpact) January 21, 2024
Mind you its just a MV the way its getting viral outside of kpop twt its crazy…….
NO ONE WAS READY FOR ACTOR TAEHYUNG pic.twitter.com/cWx4e1iVOL
— ᵉᵇꪜ🍘␈⋆ʷᵘʳ ᴰ⁻⁵⁰⁵ (@taestheticlv) January 22, 2024
OMG ACTOR TAEHYUNG AND IU FOR THE MV🔥
IU X V LOVE WINS ALL
ACTOR TAEHYUNG IS COMING #IU #V #Love_wins_all pic.twitter.com/4twY8QhbLW
— dii (slow) (@kthddd) January 19, 2024
Not only has the update increased excitement for the forthcoming release, but it has also ignited conversations around creative expression and social responsibility.
In the aftermath of the title change, an enthralling new poster for IU’s music video featuring V of BTS has been revealed, further heightening the anticipation for the collaboration. For more updates, you can join us on our Twitter account.