In a groundbreaking move that marries the worlds of music and luxury fashion, BTS member Jin has been announced as the first global ambassador for the prestigious jewelry brand ‘Fred’.
Known for its exquisite designs and rich heritage, Fred’s decision to collaborate with Jin underscores the global influence and appeal of the K-pop superstar. This partnership marks a significant milestone, not only for Jin and BTS but also for the brand, as it seeks to captivate a broader, more diverse audience.
BTS’s Jin Named First Global Ambassador for Luxury Jewelry Brand ‘Fred’
BTS member Jin has been named the global ambassador for the French luxury jewelry brand Fred.
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Valérie Samuel, the Artistic Director and Vice President of Fred and the founder’s granddaughter, explained their choice by saying, “His vibrant energy, artistic abilities, values, and high standards align perfectly with ours.” Jin expressed his gratitude and honor at joining the Fred family.
