A “V-Effect” occurred when fans went crazy buying V merchandise after Celine revealed his pictorial. Celine, a French luxury label, has just revealed V’s pictorial on its official Chinese social media accounts. Artistic director Hedi Slimane oversaw the entire process, from choosing the artist to styling to shooting, adding deeper meaning to the pictorial, which took place in France last October. It is a portrait series.
Many were taken aback by the overwhelming number of fan purchase verification comments that descended upon the official Celine account following the release of V’s new pictorial. It is well-known that when Chinese celebrities endorse a brand, their devoted fans show their support by providing purchase verification.
The “V-Effect” was further demonstrated when the jacket and accessories sported by V in the photo shoot sold out across the board in the US, Korea, Japan, and countless other countries. The Cartier website briefly went down when fans rushed to purchase endorsed items when V was appointed as the global ambassador for Cartier and the new face of the Panthère de Cartier campaign, shocking everyone.
Take a look at below tweet:
BTS’s V Is “Sold Out King”; Celine Wins With “V-Effect” https://t.co/tKzSbhbhFB
— KPOP RECORDS LIBRARY (@kpoprecordsorg) December 7, 2023
As if V’s status as a “Sold Out Kind” weren’t enough, the pricey Panthère de Cartier necklace she wore had already sold out at Cartier online stores all over the globe. Proof of V’s immense influence as a global ambassador, fans who couldn’t wait for the delivery period verified their purchases directly from the store.
You can also read about BTS’ V joining special force:
Meanwhile, after V was hired as the new face of the Celine brand, the company saw a 51% increase in sales, according to Brand Finance, a top UK brand valuation and strategy consulting firm.
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