On March 6, 2024, BTS’s V released a video preview for their next single “FRI(END)S” on YouTube. Reportedly exploring the concept of a broken relationship, the song’s accompanying music video gives an artistic and stylistic look of the full-length release to follow.
In the teaser, the word “end” is constantly stressed, signifying that something important is coming to a close. V’s decision to work with underground filmmakers and producers on the making of the music video for this forthcoming FRI(END)S single is what makes it stand out.
These lesser-known artists were given credit for their work in the video, which brought them more attention and appreciation. V has faith in the talents of these unknown persons to produce content worthy of international exposure since he has chosen to collaborate with them.
BTS V Starring Underground Korean Short Film FRI(END)S’ Producers
Producing a K-pop music video is an enormous undertaking that requires a large number of skilled people who toil away at realizing the artist’s dream. The performers get all the attention, but there are a lot of unsung heroes who work behind the scenes and contribute so much to the final result.
The people behind FRI(END)S short film are underground art directors and or Fashion creatives/editors known for their short fashion films for renowned brands.
Taehyung brought together his love for Art, fashion and music all in one film pic.twitter.com/GwcZmPN0TY
— TAE GUIDE (@taeguide) March 6, 2024
Always non mainstream and art forward ! Our Tae !
— 무패 (@taenotameni) March 6, 2024
These unsung warriors work relentlessly to provide visuals and unforgettable experiences that captivate viewers throughout the globe, even if their efforts may go unnoticed by the average spectator. They are the foundation of the K-pop business.
Unheralded abilities are driving this imaginatively fascinating trajectory. Leeroy Kim, who has only 1,600 Instagram followers, directed the short film FRI(END)S.
On board with him are producers Kang Hyung-rok and Song Tae-jong, who have both made names for themselves in the industry thanks to their work on music videos for artists like So!YoON! and short fashion films for well-known labels.
Song TaeJong and Kang Hyung Rok also directed the latest MV of artist So!YoON! pic.twitter.com/hlPRVi9OAr
— TAE GUIDE (@taeguide) March 6, 2024
Do you know why BTS V chose the pink theme for his new album FRI(END)S, read all the details here. V’s dedication to genuine creative expression is evident in his choice to work with underground directors and editors.
By giving his single to up-and-coming artists, Taehyung demonstrates his preference for real talent over famous names or financial backing. Admirers have praised their hero for supporting new talent and welcoming different perspectives in his work.
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