After CELINE debuted its bucket hat and cap inspired by the military, BTS member Kim Taehyung—who is presently serving—attracted the attention of fans. An assortment of baseball caps and bucket hats featuring various prints, including a Kaki Militaire print, have been introduced by the French luxury label.
Being one of the brand’s ambassadors, the BTS member is also serving in the military, thus fans assume the designs are based on military uniforms. His long-lasting influence on viewers, who often express their desire for a clothing line based on military uniforms, is a popular theory.
Fans are expressing their opinions on Kim Taehyung’s bucket hat and baseball cap on social media while he serves his necessary military obligation. The company is probably without “their muse,” as one X user pointed out.
Since last year, when she was named CELINE’s brand ambassador, Kim Taehyung has been actively involved in the company’s marketing efforts. The Layover singer was named by Lefty as one of the most influential K-pop stars of 2023 for fashion.
Well, that’s the #TaehyungImpact wbk…they miss their muse #CelineBoyV
— aenamissingtaelots🥺 (@aena2158) February 1, 2024
Fans are Reacting to CELINE’s Kaki Militaire Print Bucket hat and cap despite BTS’s Kim Taehyung’s Military Service
In February 2024, Kim Taehyung sported CELINE items for the cover of Harper’s Bazaar Korea, causing an internet sensation with her anime-inspired style. The video was shot just before the idol’s December 11, 2023, departure for his patriotic obligations. On the same day that it was announced, his cover pre-sale sold out due to the tremendous response from fans.
Once again, BTS’s V is trending on social media after a few perceptive fans spotted a baseball cap and bucket hat line in the men’s collection at CELINE. Fans were especially reminded of the BTS member by the Kaki Militaire graphic.
According to fans, the new print was inspired by the Rainy Days singer, who left them wanting more. They couldn’t help but extol the singer’s praises and highlight his partnership with the business, even if most of what they say is conjectural.
Great hat🥰🥰 https://t.co/RHI78AsByU
— Ania Głowacka (@Sowka1991) February 1, 2024
Taehyung’s influence power is biggest in this world he is just carrying celine on his back I really must have the bucket hat 🔥 pic.twitter.com/ZeBcktpRgh
— spinkyTHV (@spinkythv) February 1, 2024
Super cool one of the brands #BTSV (real name #kimtaehyung) is an ambassador for is creating camouflage items while he honorably serves in his country’s military. #TaehyungxCELINE
The V Effect in full force! Going to put my brooches designed by Tae on this cool CELINE hat! pic.twitter.com/KdjefUJD6Z
— Taehyung Website (@TaehyungWebsite) February 1, 2024
Kim Taehyung Is The 2023 Lefty’s Top Fashion Influencer
Meanwhile, as an ambassador for CELINE and Cartier, the Slow Dancing singer—who has 63.7 million Instagram followers—ranked third on Lefty’s list of the Top Fashion Influencers in 2023. Earned Media Value (EMV) of more than 274 million USD is more evidence of his influence on the target demographic.
The member of BTS not only has the greatest engagement rate of any male idol (about 20.6%), but he is also the only male idol to reach the top five, ranking third. V has decided to join the Special Duty Team later on, thus he is currently undergoing an extra three weeks of training after finishing basic in January.
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