Cha Eun Woo of ASTRO, Taeyeon of Girls’ Generation, and Jennie of BLACKPINK were named the top three idols in terms of personal brand reputation in March 2024, according to the Korea Corporate Reputation Research Institute.
With data acquired from 1,720 idol personal brands between February 26, 2024, and March 26, 2024, the institution came up with 60,865,506 points, a loss of 5.14% from the previous month.
To help with monitoring and risk assessment, the brand reputation index measures things like customer participation, media interest, communication, and community engagement. This gives us a good idea of how people feel about idol brands, both positively and negatively.
With a brand reputation index of 5,041,728, Cha Eun Woo of ASTRO topped the list of the top 30 idols for March 2024, followed by Taeyeon of Girls’ Generation and Jennie of BLACKPINK.
📊 Brand Reputation Ranking March 2024 (Combined – Male/Female)
🥇 — #CHAEUNWOO 👑
Participation index – 980,094
Media index – 974,160
Communication index – 1,566,673
Community index – 1,520,801
Total – 5,041,728📈
🔗https://t.co/Q3H8zUMUmQ#차은우 #チャウヌ #车银优 #ชาอึนอู pic.twitter.com/Ko74JM4lGo
— CHA EUNWOO INTERNATIONAL (@ChaEunwooINTL) March 25, 2024
With brand reputation indices of 3,181,969 and 3,045,047, Jennie and Taeyeon were just behind, taking second and third place, respectively.
Keywords like “beautiful world,” “fan contour,” and “Chae Woo” were connected with Chae Woo’s brand, among others, as the study emphasized the positive parts of each idol’s brand.
You can also read about those celebrities who joined Cha Eun Woo for the MLB Seoul Series:
In sum, the findings provide insight into the shifting tastes and preferences of idol industry consumers, which in turn informs planning for the future. For more updates, you can join us on our Twitter account.
