Sanela Diana Jenkins Net worth, Early Life And Real Estate!

An entrepreneur, philanthropist, and reality television star from Bosnia, Sanela Diana Jenkins has a net worth of $300 million. As a human rights crusader as well as the founder of a successful beverage start-up, Sanela Diana Jenkins has built a global reputation for her efforts. The 12th season of Bravo’s “The Real Housewives of Beverly Hills” premiered on May 11, 2022, with Diana Jenkins as the show’s newest cast member.

Sanela Diana Jenkins

Net Worth: $300 Million
Date of Birth: 1973
Gender: Female
Nationality: Bosnia and Herzegovina

Early Life

Sanela Dijana ati, better known as Diana Jenkins, was born in Sarajevo in 1973. A middle-class family, she was the oldest of two children. Her mother worked as an accountant, while her father was an economist. They resided in a standard Yugoslav communist-era concrete apartment block, which was typical at the time.

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Irnis, Diana’s younger brother, was killed by Serbian soldiers at the age of 21. As an undergraduate at the University of Sarajevo, Diana was studying economics at the time of her death. During the Sarajevo Siege of 1992, she was forced to escape her homeland due to the outbreak of conflict.

The collapse of Yugoslavia sparked the conflict. The bloodshed continued till the end of 1995. Having fled to Croatia as a refugee, Jenkins settled in London after a year and a half there. After a two-year break, she was able to return to City University London and resume her studies.

Diana made the astute decision to concentrate on math because numbers can be understood even if you don’t speak the language fluently. In the end, she received a BSc in Computer Science and Economics with honors. When most Yugoslavian refugees were being resettled in the United States, Diana was awarded permanent citizenship because of her excellent academic record and the fact that she never sought government assistance.

Melissa Odabash Swimwear

In London, Diana worked in a variety of professions to save up enough money for her own jewelry store after graduating. When Diana and Melissa Odabash saw the success of their jewelry company, they decided to collaborate on a swimsuit line called Melissa Odabash. Celebrities such as Kate Moss, Elle Macpherson, Heidi Klum, and others quickly became fans of the swimwear line. Diana is still a co-owner of the brand, which is still highly profitable.

Roger Jenkins

Sanela Diana Jenkins married British banker Roger Jenkins in 1999 and changed her name to Sanela Diana Jenkins. They met at the gym. After ten years of marriage, Roger and Sanela had two children. Afterward, they referred to their divorce as “the happiest divorce ever”.

Settlement of a Divorce

Diana was awarded an estimated $300 million as part of her divorce settlement. The deal pushed Diana to the top of the list of Britain’s richest women. It was only a matter of time until Diana made her way to Malibu, California, where she bought a stunning three-acre clifftop estate. She shifted her attention to charities and her own business ventures.

Neuro Drinks for the Brain

Her other business venture is Neuro Drinks, a beverage firm specializing in high-protein, low-calorie nutrition. Unlike soda and caffeine, Neuro Drinks promotes itself as a healthier alternative.


The company sells products that help people sleep better, manage stress, strengthen their immune systems, and feel more energized. Sanela is the company’s CEO and Chairwoman.


Sanela Diana Jenkins is a fervent supporter of numerous charitable causes. In the past, she has given and raised millions of dollars for a wide range of charitable projects. In honor of Irnis Catic, she started the Sanela Diana Jenkins Bosnia and Herzegovina Foundation in 2002. According to reports, it is Bosnia’s largest privately funded charitable organization.

As a result of her work, she founded Sanela Diana Jenkins Human Rights Project at the University of California six years later. Haitian earthquake victims received medical attention from the Jenkins-Penn Haitian Relief Organization that she founded.

Jenkins and Sean Penn worked together to make the film happen. The Elton John AIDS Foundation has benefited from her fundraising efforts. On top of that, she paid EjupGani’s bail, who was being held in the United Kingdom on a Serbian extradition warrant.

George Clooney and Sanela helped raise $10 million for the “Not on Our Watch” group to raise awareness about the human rights abuses taking place in Darfur.


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A post shared by Sanela Diana Jenkins (@sdjneuro)

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  • The Elton John AIDS Foundation presented Sanela with the Enduring Vision Award in 2012.
  • The Hague Institute for Innovation of Law named her one of the “World’s Top Three Justice Innovators” in the same year.
  • The 2013 Isa-beg Ishakovi Award for Patriotism was given to Sanela 2013.

The Malibu House

Sanela Diana Jenkins put her Malibu mansion on the market in June 2020. The sale of the property fetched a whopping $125 million dollars. Sanela paid $21 million for the property in the early 2000s. Kid Rock is rumored to have found the estate on a tour of potential properties with her.

Diana spent $21 million for a house for the Kid, who was supposed to be hunting for one for himself. Jan Koum, the co-founder of messaging service WhatsApp, purchased the home for $87 million in February 2021. As of 2019, Jan had spent $100 million on the property right across the street from his.