Dietrich Mateschitz Net Worth: How Did Dietrich Make His Money?

Dietrich Mateschitz Net Worth: Austrian business magnate Dietrich Mateschitz is a co-owner of the Red Bull line of canned energy drinks. During a business trip to Europe, he had the inspiration to introduce a new energy drink to the region. The formula for what we now know as “Red Bull” was inspired by Mateschitz’s enjoyment of a Thai drink.

He and the owner of the popular Thai beverage created the company together. Red Bull quickly became a market phenomenon, and its popularity prompted an expansion into foreign countries. Mateschitz has owned a number of sports clubs and publications under the ‘Red Bull’ banner. However, “Red Bull” has been involved in lawsuits before.

In addition, Mateschitz’s company and other enterprises have been impacted by the political ideas he uses to exert influence in non-business domains. Mateschitz has joined the ranks of the world’s 100 wealthiest individuals.

Dietrich Mateschitz Early Life

Mateschitz was born into a Croatian family on May 20, 1944, in Sankt Marein im Mürztal, Styria, Austria. He spent a decade studying marketing at what is now the Vienna University of Economics and Business (formerly known as the “Hochschule für Welthandel”). You may also read Chief Keef

Dietrich Mateschitz Career

It was at ‘Unilever’ that Mateschitz got his start in the detergent business. The German cosmetics firm Blendax, now owned by Procter & Gamble, was his next stop. Mateschitz’s employment required him to travel regularly in order to promote the ‘Blendax brand of toothpaste. The Thai sweet energy-boosting drink Krating Daeng was the answer to his jet lag problems on one such business trip.

Mateschitz enjoyed the flavor and was inspired to create his own version of an energy drink. For this reason, he proposed a business alliance with Chaleo Yoovidhya, the proprietor of a popular Thai beverage. Yoovidhya’s son was meant to receive the remaining 2% of the company’s shares, but the deal was signed with each of them receiving 49%.

Thus, Mateschitz introduced his version of the canned energy-boosting drink, now known as “Red Bull,” to the market. However, there was no preexisting market for energy drinks when the industry was first started. Mateschitz took the chance to introduce a truly original product. Red Bull GmbH was established in 1984 by Dietrich Mateschitz, Chaim Yoovidhya, and Chaim’s eldest son, Chalerm Yoovidhya.

In 1987, after being first introduced in Austria, the berry-flavored energy drink known as “Red Bull” made its way to the rest of Europe. The original “Red Bull” recipe included more sugar than the current formula, but the staple ingredients of taurine and caffeine remain the same. Similar beverages were quickly adopted by other corporations. But rather than feeling threatened, that just served to inspire Mateschitz.

Dietrich Mateschitz Net Worth
Dietrich Mateschitz Net Worth

As a result, “Red Bull” is now the most popular energy drink in the world. To a large extent, Japan and India contributed to “Red Bull’s” financial success. Mateschitz, who was a pilot and extreme sports fanatic, was instrumental in spreading the word about Red Bull among similarly-minded people. As a means of promoting the beverage, he aimed to develop a cult following for it.

Social networking sites had not been developed at the time. So Mateschitz tracked the most well-liked kids at each school and compensated them to host parties in unconventional settings. When the kids returned to school, Mateschitz gave them enough cans of “Red Bull” to strap to the roofs of their vehicles. Because of this fad, “Red Bull” is now commonly found on bar menus and at nightclubs.

Until the end of 2001, “Red Bull” sponsored and owned more than 60% of the “Sauber Formula One” motor racing team. The ‘Ford company sold the ‘Jaguar Racing Formula One team to Mateschitz in November of 2004. After rebranding as Red Bull Racing, the team went on a four-year winning streak in Formula One, taking home the Constructors’ and Drivers’ Championships in both 2011 through 2014.

Late in 2004, Mateschitz purchased the ‘A1-Ring’ racing track, the site of the Austrian ‘Grand Prix,’ and renamed it the ‘Red Bull Ring.’ The May 2011 season of the “Deutsche Tourenwagen Masters” marked the circuit’s grand reopening. Despite Mateschitz’s decision to leave the Formula One program, in December 2012, Red Bull requested permission from the Fédération Internationale de l’Automobile to stage a “Grand Prix.” Mateschitz acquired the SV Austria Salzburg football club in April 2005.

Then, in September, he and veteran Formula One driver Gerhard Berger bought the Italian-registered “Minardi” team from Australian industrialist and airline mogul “Paul Stoddart” and renamed it “Scuderia Toro Rosso” (“Toro Rosso” which means “Red Bull” in Italian). An American team called “MetroStars” was purchased by Mateschitz in March of 2006.

After changing their original names, the SV Austria Salzburg and the MetroStars are now known as Red Bull Salzburg and the New York Red Bulls. Red Bull created the Red Bull Brasil football club in Campinas, Brazil, in 2007. “Red Bull” launched their professional football team and academy in Ghana, known as “Red Bull Ghana,” in 2008.

Abolished in 2014, it is no longer in effect. RB Leipzig is a German football club that was created by Mateschitz in May 2009. From 2006 through 2011, Mateschitz was the owner of “Team Red Bull,” a NASCAR and K&N Pro Series East racing team. He owns the ice hockey team formerly known as the EHC München (Munich, Germany) but now as the Red Bull München.

A website called “Red Bull Records” debuted in 2007. Former ‘Atlantic Records executive oversaw the organization. The electronic rock band Awolnation has been the most successful act to be released on the label. Red Bull also has a music academy that has helped launch the careers of artists like Flying Lotus, Hudson Mohawke, and Tokimonsta, to name a few.

Mateschitz owns “Servus TV,” an Austrian station operated by the “Red Bull Media House.” Mateschitz also owned “Seitenblicke,” an influential Austrian social journal. Instead of attending red-carpet events, he stays home and watches “Formula One” races on television. He has declared his intention to start a right-wing news website in Germany with the catchy name “Nä her a die Wahrheit,” which translates to “Closer to the Truth.”

Legal Issues

Mateschitz withdrew ‘Red Bull’ from sale in Germany after police found cocaine in the energy drink. To be clear, the corporation only agreed to employ coca leaves once the cocaine alkaloid was extracted and then solely as a flavoring agent.

The “Federal Institute for Risk Assessment” in Germany found that the level of cocaine in “Red Bull” did not constitute a significant health risk. Several people have been hospitalized after taking “Red Bull,” and one 16-year-old girl in Mexico tragically lost her life as a result of the effects of the energy drink. Then, it was reported that a woman who drank 28 cans of the beverage every day eventually went blind.

After an altercation in the cafeteria, a restriction was placed on Jyong Chul Lee, a Korean student at “Cape Breton University” in Nova Scotia. According to the accounts, he had an emotional outburst because he had consumed so much caffeine (about 500-600mg per day) from ‘Red Bull’ that he was intoxicated.

The tagline “Red Bull gives you wings” was challenged in court in 2013 for fraudulent advertising. Red Bull provided US$10-15 million in cash and merchandise as part of the settlement with the plaintiffs in the dispute, which it had previously settled with its American customers for US$13 million.

Even Mateschitz’s private opinions have cost “Red Bull” money. When it held its annual music academy event in Germany, several musicians and venues skipped it. Due to the presence of unwavering extremists on ‘Servus TV programs, many high-profile interviewees have openly declined to appear on these programs.

Dietrich Mateschitz Personal Life

Mateschitz grew up in a household of educators. When he was still a child, they split up. Mateschitz ran away from home when he was a young man. Mateschitzz bought Laucala Island in Fiji from the ‘Forbes family and now resides on it with his family in Fuschl am See, Austria. Mateschitz acquired the DeepFlight Super Falcon, a high-end, custom-built submarine, in 2013.

The target audience was the vacationers staying at his Laucala Island resort. He has a private jet airstrip and hangar for his collection of vintage aircraft, which includes a Falcon 900, several Piper Super Cubs, and the final Douglas DC-6B ever produced. The “Flying Bulls” are his vintage aircraft collection.

Dietrich Mateschitz Net Worth
Dietrich Mateschitz Net Worth

The Douglas DC-6B is just one of many planes in his collection, including the North American B-25J Mitchell, a Lockheed P-38 Lightning, and others. Mateschitz has a son named Marc, born in 1992, from a relationship he had with an ex-ski instructor named Anita that lasted two years. Mateschitz and Marion Feichtner are presently dating.

He helped establish the “Wings for Life” organization, which funds studies of the spinal cord. The foundation has been holding the “Wings for Life World Run” since 2014. Anita, Mateschitz’s ex-girlfriend, and current foundation director. Once a year, Mateschitz hosts a charity event called the World Stunt Awards to collect money for his own Taurus Foundation, which offers assistance to injured stunt performers.

Dietrich Mateschitz Net Worth

Dietrich Mateschitz, an Austrian businessman, is worth $20 billion. In the energy drink market, he is famous as a co-founder of Red Bull, which is a market leader worldwide. The world of motorsports is another great love of Dietrich’s, and he has invested many millions of his own money into various Red Bull teams, including two F1 teams. Plus, he owns one of Germany’s most successful soccer teams, RB Leipzig.

Dietrich Mateschitz, who cofounded the energy drink firm, Red Bull, in 1987, died in October 2022 at age 78. Before Red Bull, Mateschitz was a marketing executive for the German consumer products company Blendax, known for shampoos.

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