Koreans Vote for IU to Be Their Favorite Brand Endorsement Model

Favorite Brand Endorsement Model: Research from the Korea Broadcast Advertising Corporation (KOBACO) suggests that in the year 2022, IU will be the most popular choice as a brand endorser for South Korean consumers.

Over nine percent of respondents to a poll done by KOBACO with more than two thousand people last month named IU as their preferred brand endorsement model.

Former figure skater Kim Yuna was chosen by 6% of respondents, while comedian/TV personality Yoo Jae Suk was selected by 5%. After that, Son Heung Min was chosen by 4.5% of the voters, and Jun Ji Hyun was favored by 4.3%.

Brands like Pepsi (by Lotte Chilsung), Woori Financial Capital, several Kakao products, Chamisul (by HiteJinro), Black Yak, New Balance, Jeju Samdasoo, and Gucci all used IU as an endorsement model in 2022.

Favorite Brand Endorsement Model
Favorite Brand Endorsement Model

IU (Singer)

South Korean actress, record producer, and singer Lee Ji-Eun (Korean: born May 16, 1993), better known by her stage name IU (Korean). When she was fifteen, she made her singing debut with the EP Lost and Found after signing with LOEN Entertainment (now Kakao Entertainment) as a trainee in 2007. (2008).

However, it wasn’t until the release of “Good Day” (Korean), the lead single from her 2010 album Real, that she became a household name across the country. This was true even though her follow-up albums, Growing Up and IU…IM also saw commercial success.

After spending five weeks at the top of South Korea’s Gaon Digital Chart, “Good Day” was named the best K-pop song of the 2010s by Billboard in 2019.

With the release of 2011’s Real+ and Last Fantasy, IU solidified her place as a significant player on the Korean music charts and abandoned her girl-next-door image, earning the nickname “little sister” in the process.

Her first step into music composition came in 2011 with the song “Hold My Hand,” which she wrote for the TV show The Greatest Love.

As a break from her girly image, IU’s third studio album, Modern Times (2013), had a more mature musical sound, with numerous hits reaching the top 10 on the Gaon Digital Chart. On Billboard’s list of the “25 Greatest K-Pop Albums of the 2010s,” this album debuted at number two.

After that, IU took more excellent initiative in composing her songs; for the first time, she was listed as the only lyricist of her album on Chat-Shire. Palette (2017), IU’s fourth studio album, is her first to debut atop Billboard’s World Albums chart.

Despite continuing to break away from conventional K-pop on subsequent albums like Love Poem and Lilac, which featured a wide range of musical influences, IU maintained a firm grip on the top of South Korea’s album sales charts. In 2020, her track “Eight” topped the Billboard World Digital Song Sales list, marking her first global singles chart-topper.

IU has also tried her hand at acting and hosting TV and radio shows in addition to her singing career. You Are the Best! (2013), Pretty Man (2013-14), The Producers (2015), and Moon Lovers: Scarlet Heart Ryeo (2015) were the first main parts she was cast in after her supporting role in the teen drama Dream High (2011) and guest appearances on many television shows (2016).

IU’s first nomination for Best Actress in Television came at the 55th Baeksang Arts Awards for her performance as a desperate office worker in My Mister (2018).

She received her second Best Actress nod at the Baeksang Arts Awards for her performances in 2019’s fantasy television series Hotel del Luna and the anthology film series Persona.

Broker, directed by Hirokazu Kore-eda and co-starring Song Kang-ho, Bae Doona, and Gang Dong-won, was released in 2022, and IU was one of the stars. She will be featured in the upcoming film Dream by director Lee Byeong-Heon.

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