Instagram’s New Logo And More New Features!

This week, Instagram is giving its brand a “visual refresh,” the company said in a blog post on Monday. The company is putting out a new logo, typeface, and full-screen marketing layouts that are a little bit different and brighter. Instagram says that the update is meant to help it “create more immersive and inclusive experiences” and to show that it is open to change.

The Instagram logo was the inspiration for the new font, which is called “Instagram Sans.” Instagram says that the font was based on “squircles,” which are shapes made up of squares and circles. There are also several global scripts in the new typeface. According to the company, Instagram Sans is a modern mix of grotesque and geometric styles. Instagram Sans Regular, Bold, Light, Medium, Condensed, and Condensed Bold are some of the new fonts. Here, you can try out the new fonts.

“Instagram Sans is a new way for our global community to express themselves on Instagram in places like Stories and Reels,” the company said. “While designing this new typeface, our goal was to make Instagram Sans globally accessible. We partnered with language experts around the world to adapt the typeface to global scripts including Arabic, Thai and Japanese. We want to support all of our creators and community members who push culture forward to express themselves fully in any language they choose.”

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The gradient in the new logo is now a bit more colourful to make it feel “illuminated and alive,” according to the company. Instagram says that a 3D modelling process was used to make the gradient look different. Instagram says that the new full-screen marketing layout is meant to put the focus on the content and celebrate simplicity.

Instagram has been testing a full-screen home feed like the one on TikTok. This is the same time that the full-screen marketing layouts went live. The layout affects how photos are shown in the home feed, and in the past, whenever Instagram changes how posts are shown, it causes some controversy. In the test of the full-screen home feed, you can still get to the discovery tab, Reels, shopping, and your own page by using the bottom navigation bar. Still on the top bar are the icons for switching accounts, making a post, checking your notifications, and reading your messages.

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