IU’s agency EDAM Entertainment posted a black-and-white poster of a sitting IU and BTS’s V on January 16th. With the song title “LOVE WINS” prominently displayed at the top of the poster, IU was seen filming V with a camcorder.
The usage of the term “Love Wins,” which has been used as a motto for LGBT pride parades and LGBT material, prompted immediate unfavorable reactions from the LGBT community upon the poster’s distribution.
— KBIZoom (@kbizoom) January 17, 2024
Some in the LGBT community have voiced their disapproval of IU, saying that it could damage the already positive connotation of “Love Wins” that has been utilized to rally support for the LGBT population.
After the United States legalized same-s*x marriage on June 26, 2015, the LGBT community began using the hashtag “Love Wins” on Twitter. In the years after the 2016 Orlando, USA, gay club shooting, the phrase continued to be used as a rallying cry for the LGBT community and has been included in numerous pride parades as a symbol of unity.
People who identify as LGBT continue to voice their disapproval of IU’s new song on social media, with comments such as “You must know that you cannot use the chant shouted in the scenes of oppression and discrimination should not be written in this way” and many more.
Nonetheless, other internet users attempted to defend IU, stating things like “It’s a little bit hasty to criticize her because the song hasn’t been released yet,” “This phrase appears in the Bible,” “Why are you guys only protesting now when hundreds of songs with the same title have been released before?” and such.
At 6 o’clock on May 24th, IU’s new single “Love Wins” will be available for download. Two years and one month have passed since her last return in December 2021, and this marks the debut of her new music. The music video for “Love Wins,” featuring IU and BTS’s V, was directed by Uhm Tae-hwa of “Concrete Utopia,” so naturally, fans had high hopes. For more updates, you can join us on our Twitter account.