J-Hope from BTS stars in his first Louis Vuitton ad, which is for the Keepall soft-sided bag, which is the brand’s most famous bag. For his first ad for Louis Vuitton, K-pop star J-Hope showed off his dancing skills while flaunting the French luxury house’s iconic Keepall bag.
For the new promotion, the K-pop star shows off a variety of dance moves while wearing Louis Vuitton’s menswear tailoring. The sporty LV Trainer Sneakers are a great match for the light gray, charcoal, and merlot suits.
The brown and black Keepalls in the picture are a traveler’s dream. They come in the canvas monogram, damier, and smooth leather styles. The Korean musical artist was announced as a Louis Vuitton House Ambassador for the first time in February of this year.
So the first effort is the first of many projects that will come out of the partnership:
- J-Hope joins RM and Bottega Veneta,
- Jungkook and Calvin Klein,
- Suga, and Valentino,
- Jimin, and Dior, and
- V and Celine as BTS global ambassadors for big brands.
Exploring the other Buzz and Speculation from BTS:
- Beyond The Story: 10-Year Record of BTS: A Tell-All Book Set to Hit Shelves in July
- The BTS First Music Show Win, Daesang, And More
J-Hope Takes Center Stage in Louis Vuitton’s Latest Campaign
The campaign started yesterday on Vuitton’s digital and social channels. It shows J-Hope making different moves so well that the bag becomes an extension of his shifting form, which gives an exclusive look at a critical image and details.
The Brand posted on Twitter and mentioned:
“#jhope and the Keepall. The House Ambassador sports the iconic #LouisVuitton Keepall, emphasizing the versatility and dynamic appeal of the eye-catching travel companion.”
In the campaign, the South Korean rapper, singer, songwriter, producer, and lead dancer of the boy band BTS wears monochromatic, tailored looks that put the focus on his complex routine and the roomy weekend bag.
Since it was made in the 1930s, the Keepall has been a mainstay of Vuitton’s leather goods and a sought-after item for high-profile partnerships with artists like Yayoi Kusama, Takashi Murakami, Supreme, and Stephen Sprouse.
J-Hope was named a representative for Louis Vuitton in February of last year. In April 2021, BTS was made a brand ambassador for Vuitton as a whole. This deal has since ended.
While the band is on break, its members work on solo projects and prepare to do their required military service. Some of them have signed deals with fashion houses.
Vuitton said last February that BTS are “21st-century pop icons” and that J-Hope “brings his unique charm and style to this exciting new chapter with the Maison.”
Anticipate an array of projects as the partnership of BTS members and famous brands:
- Brand Ambassador BTS Jungkook Stars in Calvin Klein & Spring 2023 Campaign!!
- According to Reports, BTS Member V Will Represent Celine Brand
“J-Hope in the Box,” a new Disney+ documentary, goes behind the scenes of his first solo record, “Jack in the Box,” and his performance as the main act at last year’s Lollapalooza.
K-pop stars’ influence has been steadily rising. Many European fashion brands invite them to their shows, which often become chaotic or hire them as ambassadors.
