When the news broke in the summer of 2022 that BTS would be taking a sabbatical, people worldwide immediately took to social media platforms like Twitter to speculate about the futures of each of the group’s seven members. The publication Vogue assumed that J-Hope, better known by his stage name Hobi, could very well have his sights set on dominating the fashion business.
“He sports the most experimental fits in BTS, combining everything from streetwear to luxury brands,” journalist Taylor Glasby wrote back in June. “His influence has expanded so much that Etsy has a bank of creators and sellers whose wares are listed under ‘Hobicore,’ so an organic step for him would be a collaboration with a rising brand that complements his eclectic and forward-thinking tastes.”
MAIORAIS! Jimin e J-Hope juntos no desfile da Dior ✨#JiminAtDiorFashionShow #JhopeAtDiorFashionShow pic.twitter.com/hku8OVTNit
— Tracklist (@tracklist) January 20, 2023
Hobi is demonstrating he is well on his way to infiltrating the top echelons of the industry as we move on to this month’s menswear collections in Paris. In his first public appearance on January 19, the “More” musician stopped into Louis Vuitton wearing an abstract suede patchwork outfit to check out the collaboration between Michel Gondry, Ibrahim Kamara, and guest designer Colm Dillane for the brand.
This caused a commotion. J-Hope was among the first to wear the print when it originally appeared on the LV runway in a variant on his jacket and pants. Although BTS as a group has a long-standing partnership with Louis Vuitton and will even wear the label at the Grammy Awards in 2022, Hobi’s solo presence solidified his position as a high-fashion poster boy in his own right.
The following day, he sat front and center to appreciate Kim Jones‘ The Waste Land-inspired collection, wearing a CD Silver Choker with a grey pleated outfit. He was joined by bandmate Jimin, now Dior’s newest global ambassador. Likewise, on Saturday? He dressed warmly in a Hermès shearling-lined jacket before entering the “cave of wonders” for fall/winter 2023.
remain calm remain calm remain calm remain cal– JIMIN AND J-HOPE AT #PARISFASHIONWEEK ⚠️ pic.twitter.com/QswWsvxLbK
— MTV (@MTV) January 20, 2023
It only makes sense that the menswear collections contain some K-pop stardust, too. Who better to lead the charge than Hobi if Blackpink’s Jennie, Lisa, Jisoo, and Rosé have established themselves as regulars at Paris Fashion Week?
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