The South Korean pop star is also an ambassador for the business around the world. In a new, limited-edition capsule collection with Calvin Klein, Jennie Kim shows off her own sense of style. In a press release, Jonathan Bottomley, Calvin Klein’s global chief marketing officer, said, “We know from working with Jennie on several campaigns that she is a cultural powerhouse.”
“Her persona, talent, and distinctive style have a major global impact. Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her perspective to our products,” Bottomley said. “The result is a mix of Jennie’s coveted style and Calvin Klein’s most iconic essentials, which we know will resonate strongly with consumers worldwide.”
Starting May 10, the collection will be sold worldwide in some Calvin Klein stores and on the brand’s website. Prices will range from $25 to $150, and it was inspired by the South Korean pop star’s most-worn pieces.
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“This collection reflects my everyday style and is based on many Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette, and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,” said the Blackpink singer, 27.
A tweet related to this topic:
Blackpink’s Jennie Teams Up with Calvin Klein for Limited-Edition Capsule Collection https://t.co/jasvBCq3T5
— People (@people) May 4, 2023
The singer, also a global ambassador for the brand, said that the line is a “exciting progression” in their relationship. The pieces in the collection include underwear sets, jeans, tees, fleece, and knits. The colors in the collection include lilac, chalk blue, desert, and black and white.
“Matching bralettes and bottoms, bodysuits and soft rib tanks are designed for versatile comfort,” explained the brand in their announcement. “Joggers, tees, dresses, and crewneck sweatshirts are soft to the touch and easy to move in. A denim shirt and 90s jeans offer a cool and easy look, while a knit top, dress, and sculpting denim bralette and skirt set make a fashionable statement.”