The monthly rankings of K-Pop boy groups’ brand reputations were announced on January 13 by the Korea Brand Reputation Research Institute. Even though the order of appearance on this list varies from month to month, BTS has been at the top for the better part of six years and 67 months.
Nevertheless, since BTS began their reign so many months ago, no artist has occupied the top spot in the polls until January 2024. After a remarkable surge in popularity, particularly in album sales, K-Pop boy group SEVENTEEN has surpassed all other artists to claim the top spot in terms of brand reputation.
For The First Time In 67 Months, The #1 K-Pop Boy Group Brand Reputation Ranking Has Changedhttps://t.co/5vw2Eks0UI
— Koreaboo (@Koreaboo) January 14, 2024
Somebody other than BTS also takes the #2 spot, which is interesting! This month, NCT takes the second spot, while BTS maintains their lofty position as #3. Since December, BTS’s brand points have dropped by over 47%, which is to be expected given that all of the members have now joined the military.
We shouldn’t be surprised to see it rise again once their members start finishing their enlistments later this year! There has been a latest controversy over NCT’s Haechan. You can also join us on our Twitter account.