Big Data Study Ranks January K-pop Boy Group Brand Values!

K-pop Boy Group Brand Values: K-Pop boy bands’ brand value rankings for January 2023 have been released by the Korea Institute of Corporate Reputation. Big data was studied by the Institute from the 7th of December to the 7th of January, and the results revealed how actively promoting K-Pop boy groups is in several areas, such as consumer participation, media activity, communication, community activity, and more.

 K-pop Boy Group Brand Values
K-pop Boy Group Brand Values

Analyses show that this month’s top two acts are BTS (10,103,467) and NCT (5,087,767, respectively). Seventeen landed in third position for the month of January, scoring 3,595,017 points in total.

In order of their brand value as of the first of the year 2023, below are the top 30 K-Pop boy groups: K-pop groups such as BTS, NCT, Seventeen, Super Junior, EXO, Stray Kids, The Boyz, BTOB, ASTRO, Big Bang, ENHYPEN, TOMORROW x TOGETHER, TREASURE, SHINee, ATEEZ, MONSTA X, WINNER, INFINITE, Pentagon, Highlight, YOUNITE, Shinhwa, VIXX, Wanna One, 2 PM, SF9, TEM.

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