Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world, famous for its iconic Original Glazed® doughnuts. But who owns this doughnut company, and what is its annual Day of the Dozens promotion? Let’s find out.
The Owner of Krispy Kreme
Krispy Kreme was founded by Vernon Rudolph in 1937. He started the business selling doughnuts to grocery stores. Still, after patrons continued to walk by his shop asking to buy his baked goods, he “cut a hole in an outside wall and began selling Original Glazed doughnuts directly to customers on the sidewalk,” according to a company.
Over the years, Krispy Kreme expanded its operations to over 30 countries and became a publicly traded company in 2000. However, following the bankruptcy of some of its franchises and low sales, the company was acquired by JAB Holding Company, a German investment conglomerate, for $21 per share, totaling an equity value of $1.35 billion on May 6, 2016.
Germany’s Reimann family owns JAB Holdings. While the family is the second-richest in the country, it has a Nazi past. The group also owns several other brands, like Pret a Manger and Panera Bread.
The Day of the Dozens
All you donut lovers, come on in. In an attempt to bring holiday pleasure to people around the country, Krispy Kreme declared that it will celebrate the Day of the Dozens on December 12, 2023.
For a single day only, on December 12, customers may purchase a dozen of the company’s Original Glazed donuts for just $1. If someone is in need of something sweet, they can purchase a dozen donuts or a 16-count mini at regular price and get a $1 steal.
The “Day of the Dozens” deal is today only!
The “Day of the Dozens” deal is today only! https://t.co/PO0q3DJdJ2
— WDBJ7 (@WDBJ7) December 12, 2023
The firm says that although the discount is only valid on December 12, customers can shop in-store or at the drive-thru. Customers who purchase in-store or through the drive-thru are only eligible for two redemptions from the Day of the Dozens offer.
In contrast, those who purchase online for pick-up or delivery are only eligible for one redemption using the promotional code “DOZEN.” The company, which has its headquarters in Charlotte, North Carolina, is urging its patrons who participate in Day of the Dozen to post about their festivities on social media and tag the brand with #DayofDozens.
To commemorate the 20th anniversary of the holiday film, a special discount is also available on the limited-edition “Elf” Holiday Collection donuts. Buddy Snow Globe, Buddy Makes Breakfast, Christmas Lights, and Santa Belly donuts are among the “Elf” collection’s offerings.
According to a media release from Krispy Kreme Global Chief Brand Officer Dave Skena, the movie-inspired donuts are “to honor memorable moments from the movie.”
“Smiling is Buddy the Elf’s ‘favorite,’ and ours, too,” he added. “We know our fans are going to smile a lot when they spread holiday cheer to family and friends all season long with our ‘Elf’ holiday collection.”
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Get Elf-Inspired Doughnuts This Holiday Season
One aspect of Krispy Kreme’s holiday celebrations is the Day of the Dozens. Starting on November 24, their establishments introduced three exclusive doughnut varieties inspired by the film Elf:
- Buddy Snow Globe Doughnut: An Original Glazed doughnut covered with powdered sugary snow and a chocolate Elf piece dipped in light blue sugar cookie icing and white sprinkles.
- Buddy Makes Breakfast Doughnut: An Original Glazed doughnut topped with a drizzle of maple syrup, sprinkles, cake batter, spaghetti butter crème, and milk chocolate candy.
- Christmas Lights Doughnut: An Original Glazed doughnut covered with green icing, dipped in chocolate icing, and garnished with chocolate Elf and rainbow sprinkles.
This Christmas season, the company is also bringing back its Santa Belly Doughnut. It’s a doughnut filled with Cookies & KremeTM filling, adorned with a candy piece shaped like Santa’s belt and buckle, and dipped in red icing.
According to a press release, Dave Skena, global chief brand officer for Krispy Kreme, “our new ‘Elf ‘-inspired doughnuts honor memorable moments from the movie in the most delicious way possible and embody its fun and festive spirit.”
Although Krispy Kreme hasn’t stated when these flavors will stop being sold in stores, they will be around for the holidays. These Christmas doughnuts are offered at partnering grocery shops, including some Walmart, Kroger, Food Lion, Publix, Stater Brothers, Wakefern, and other supermarkets, in addition to Krispy Kreme locations. To locate a Krispy Kreme location near you, utilize the store locator tool on their website.
Conclusion
Krispy Kreme is a doughnut company that JAB Holdings, a German investment group, owns. The company celebrates its annual Day of the Dozens on December 12, offering customers a dozen Original Glazed doughnuts for $1 with the purchase of any dozen.
The company also features seasonal doughnuts and boxes to add more joy to the holidays. Krispy Kreme’s purpose is to touch and enhance lives through the joy that is Krispy Kreme.
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