Male K-pop Idol Brand Valuation Rankings for December

Male K-pop Idol Brand Valuation: Among male K-Pop idols, BTS’s Jungkook, Kang Daniel, and Jimin had the highest brand value in December.

The Korea Institute of Corporate Reputation analyzed massive amounts of data from 703 currently-promoting male K-Pop idols between November 17 and December 17 to rank the brand value of individual K-Pop idols.

Male K-pop Idol Brand Valuation
Male K-pop Idol Brand Valuation

This data included consumer participation, media activity, communication, community activity, and more. The Institute’s analysis showed that Jungkook of BTS was the most popular male K-Pop idol this month, with a total of 10,364,722 points; Kang Daniel came in second with 5,942,367 points, and Jimin of BTS came in third with 5,724,844 points.

With 5,324,782 points, Cha Eun Woo of ASTRO tied for fourth place. In order of their December brand value rankings, below are the top 30 male K-Pop idols.

BTS’s Jungkook, Kang Daniel, Jimin, ASTRO’s Cha Eun Woo, V, Jin, RM, WINNER’s Song Min Ho, SUGA, j-hope, SF9’s Chani, Hwang Min Hyun, EXO’s Baekhyun, Big Bang’s G-Dragon, Highlight’s Doojoon, Super Junior’s Siwon, SHINee’s Minho.

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