Ferragamo has appointed South Korean singer Jeno from the K-pop boyband NCT as its newest worldwide ambassador. Today (May 29), the Italian luxury fashion label revealed Jeno as its new brand ambassador on Instagram.
Ferragamo stated that the NCT member is the brand’s “first global male ambassador” in its post. According to the company, the new partnership “seals the relationship between Ferragamo and Jeno, who have started building ties prior to this announcement.”
Maximilian Davis, the brand’s creative director, said in a statement, “We’re driven by the same passion in our creativity and feel fortunate to have him join Ferragamo,”
Jeno said he was “very excited to create a synergy with the brand and [is] looking forward to disclosing our future projects.”
View the entire Instagram post from Ferragamo here:
View this post on Instagram
Since then, Ferragamo has also posted a fresh spread of Jeno in a “curated selection of Pre-Fall ’23 look” on its main website. The NCT member is depicted wearing several Ferragamo ensembles.
According to Harper’s Bazaar Singapore, Jeno attended the brand’s F/W 2023 show during Milan Fashion Week before officially being Ferragamo’s newest global ambassador.
You should check out some of our other K-pop updates! Use the links below to check them out, and pay attention to this:
- Brand Ambassador BTS’ Jungkook Stars in Calvin Klein’s Spring 2023 Campaign!!
- Jungkook of BTS is the New Worldwide Ambassador for Calvin Klein
Related news includes the recent appointment of Haerin from the K-pop girl group NewJeans as Dior’s newest ambassador. The singer will represent the brand as a housing ambassador for fashion and cosmetics and a global ambassador for jewelry.
The new worldwide ambassador for Calvin Klein is Jungkook, while BTS’ RM was earlier welcomed to the Bottega Veneta “family” by the brand’s creative director Matthieu Blazy.