November Brand Value Rankings For The Top Three K-Pop Boy Groups: BTS, Stray Kids, And Seventeen

November Brand Value Rankings For The Top Three K-Pop Boy Groups: BTS, Stray Kids, And Seventeen. According to September 2022 big data regarding the credibility of boy band names, BTS came out on top, followed by SEVENTEEN and THE BOYZ.

The Korea Corporate Reputation Research Institute analyzed 64,687,855 pieces of big data about boy group brands from August 10, 2022, to September 10, 2022, using a consumer behavior analysis to look at things like the participation index, media index, communication index, and community index for each brand has been measured.

With a 9.13% increase from August’s 59,275,122 brand big data, September saw a total of 63,017,040. Brand reputation rankings for boy groups in September 2022 included the following artists in descending order: BTS, SEVENTEEN, THE BOYZ, NCT, MONSTA X, SUPER JUNIOR, EXO, WINNER, ASTRO, TOMORROW X TOGETHER, SHINee, BIGBANG, ENHYPEN, BTOB, INFINITE, Stray Kids, Highlight, 2 PM, ATEEZ, Shinhwa, Wanna One, ONF, Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook make up BTS; they write and produce a lot of their own music.

November Brand Value Rankings
November Brand Value Rankings

They started out as a hip-hop group, but they’ve branched out into other genres as time has gone on, and their lyrics have dealt with a wide range of topics, including depression, anxiety, coming-of-age issues, loss, the struggle to learn to love oneself and being one’s own person.

Their works typically feature a parallel universe narrative and make allusions to literature, philosophy, and psychology. On May 26, 2015, SEVENTEEN released their debut extended play (EP), titled “17 Carat,” which quickly became the highest-charting K-pop album of the year in the United States and the only debut album to make Billboard’s “10 Best K-Pop Albums of 2015” list.

There are a total of four studio albums, twelve extended plays, and three reissues by SEVENTEEN. When it comes to their music and performances, the members of SEVENTEEN are so involved that they are often referred to as a “self-producing” idol group. Big data collected between October 13 and November 13 were analyzed to determine the rankings of different boy groups based on consumer participation, media coverage, interaction, and community indexes.

For the 42nd month in a row, BTS has had the highest brand reputation index. In the group’s keyword analysis, the terms “HYBE,” “concert,” and “ARMY” all ranked highly, while “surpass,” “perform,” and “boycott” was the most highly ranked related terms.

BTS also received a score of 63.59 on a positivity-negativity scale, indicating overwhelmingly positive responses from their fans. With an increase of 45.14 percent since October, SEVENTEEN’s brand reputation index now stands at 5,129,843.

NCT, meanwhile, had a November brand reputation index of 3,671,377, good enough for third place. EXO maintained its fourth-place standing with a brand reputation index of 3,603,508, an increase of 34.78 percent from the previous month.

As a result of a 32.18 percent increase in their brand reputation index since October, THE BOYZ rounded out the top five. For the month of November, the team averaged 2,457,416 points.

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