Starbucks Collaborates With Blackpink, one of the most famous acts in the world. On Thursday, the prolific girl group, recognized for its massive fan base worldwide, affectionately known as “Blinks,” revealed their collaboration with the world’s largest coffee chain to launch an exciting new beverage and a line of merchandise.
At the heart of the lineup lies the Blackpink Strawberry Choco Cream Frappuccino, a beverage perfectly blending the colors of black and pink.
The beverage is crafted by blending strawberry syrup and dark chocolate sauce with oat milk and chocolate curls. It is then delicately crowned with pink whipped cream and a heart-shaped piece of chocolate on top.
#BLACKPINK Strawberry Choco Cream Frappuccino Blended Beverage & merch collection to be available at select @Starbucks locations across HONG KONG, INDONESIA, KOREA, MALAYSIA, PHILIPPINES, SINGAPORE, TAIWAN, THAILAND & VIETNAM, starting July 25 til supplies last.
Source:… pic.twitter.com/qk5kMyGPK1
— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) July 20, 2023
The release is anticipated at chosen outlets on the upcoming Tuesday, accompanied by an assortment of Blackpink-themed drinkware and accessories, including tumblers and keychains.
The lineup will be available for purchase at 4,500 stores across nine Asian markets, including Hong Kong, Indonesia, South Korea, and the Philippines, until stocks last.
In a statement, Emmy Kan, the president of Starbucks (SBUX) Asia Pacific, “We are thrilled to partner with one of the biggest icons of this generation.” Like other prominent international brands, Starbucks embraces K-pop’s excitement, anticipating it will increase sales.
The company collaborated with Blackpink two years ago and introduced a merchandise collection in Thailand. “This is their first time collaborating on a regional scale or developing a menu item,” said Starbucks.
[NEWS] @BLACKPINK and @Starbucks Come Together for Limited Frappuccino and Merch Inspired by the K-pop supergroup’s bright and bold style starting July 25th #Starbucks will be offering #BLACKPINK-themed Frappuccino & Limited-Edtn. Merch Exclusive ONLY to the Asia Pacific region! pic.twitter.com/aPRE8JDGia
— BLACKPINK BLINK UNION 💕 (@BBU_BLACKPINK) July 20, 2023
Before, the chain collaborated with BTS, the much-loved South Korean boy band. But now Starbucks teamed with Blackpink, consisting of four members, Jennie, Jisoo, Lisa, and Rose, debuted in 2016 and rapidly rose to international stardom.
The top-selling group is presently on a global tour. In 2022, they were honored as Time magazine’s Entertainer of the Year, making them the second K-pop group to receive this prestigious title. These achievements have sparked commercial interest, with companies from Netflix to Dior aiming to capitalize on the rising popularity of Korean content and culture.
In recent years, Blackpink and BTS collaborated with Disney (DIS) for its streaming service, as the entertainment giant aimed to attract new subscribers.
However, in March, industry veteran Bang Si-hyuk expressed his concern on social media regarding the commercial growth of the genre, despite the buzz surrounding K-pop. “It’s not as hot in the market as you might imagine,” stated Bang, the president of HYBE, the management agency responsible for famous bands like BTS and Nujins. “What matters more is enhancing exposure to our current position.”
Final lines: So, please mark your calendars because when Starbucks meets Blackpink, it’s a collaboration that transcends borders, uniting coffee lovers and Blinks worldwide in a shared celebration of exceptional taste and unrivaled talent.
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