Kim Taehyung has wowed audiences with his versatile talents, this time in the world of commercial production. A charming making-of-film for the current commercial campaigns featuring the idol was treated to the fans of Compose Coffee, a South Korean coffee business, on March 5, 2024.
As shown in the clip, the idol is fully immersed in the production process, contributing to conversations regarding camera angles, shots, and other diverse parts of the shoot.
Witnessing Taehyung’s hands-on approach to realizing the brand’s mission was an incredible experience for fans. His commitment to the craft and meticulousness on set impressed admirers even more, who already admired his many talents.
아무리 생각해도,
이번 메이킹필름 장난 아니다.
100만번째 다시 보는 중.#컴포즈커피 #ComposeCoffee #V #메이킹필름 #Visacomposer #eVeryoneisacomposer pic.twitter.com/YuZ9mkp0oA
— ComposeCoffee (@Compose_Coffee) March 5, 2024
Compose Coffee’s Newest Production Film Features Taehyung and Fans are in Awe of His Involvement
Initial ads featuring the Love Me Again singer were issued by the coffee firm on January 15, 2024. Viewers immediately saw allusions to previous films, comparing it to Big Fish and The French Dispatch. Incorporating these elements could have been suggested by the idol, who is known for his fondness of European rom-com films.
Get in on the action when BTS fans, despite HYBE’s constraints, discover the backstory of Taehyung’s Compose Coffee sleeve!
Supporters said the ad looked better overall since the cinematography and images worked so well with Compose Coffee’s color scheme. The Rainy Days singer even went so far as to use Instagram two days after the ad’s debut to thank filmmaker Yu Kwang-goeng for so expertly bringing his thoughts to life in the commercial.
Many proud admirers took to social media to express their delight at seeing Taehyung so involved in the shoot. Kim Taehyung was formally named Compose Coffee’s brand ambassador in December 2023.
Everyone involved reaped the benefits of the partnership; the artist allegedly made more than $4.6 million from his participation in the photoshoots and advertising campaigns. With his endorsement, Compose Coffee was able to attract over 2.6 million new app users, significantly increasing the number of subscriptions.
Here are some fans’ reactions on his video:
Beautiful angel 😍 Taehyung captured the concept so well! #Visacomposer pic.twitter.com/X4m4xYmRLB
— BTS V Australia (@Australia4Tae) March 5, 2024
HIS HAIR HIS SMILE HIS CUTE LITTLE DANCES HIS EVERYTHING 😭😭😭
— kenzⓥ☀️🪴🎀 (@thvarbiekoo) March 5, 2024
Taehyung really had good time filming this ad. Thank you @Compose_Coffee 💜💜
COMPOSE COFFEE MODEL V
V FOR COMPOSE COFFEE#TaehyungxComposeCoffee#eVeryoneisacomposer pic.twitter.com/Ajz5M5zNkk
— TAEHYUNG PHILIPPINES 🇵🇭 (@KTH_PHILIPPINES) March 5, 2024
Thank you Tae Hyung for your hard work… I miss you so much.. I hope you are well and in good health always.. Lord.. I love you pic.twitter.com/uNcsGU40YK
— jungkookDz Tech (@DzTech92602774) March 5, 2024
Beyond more conventional forms of advertising, this partnership had far-reaching consequences. A fad among Korean fans began when Compose Coffee released coffee cup holder covers portraying the Singularity vocalist.
Taehyung and the rest of BTS are right now serving their country, but it hasn’t stopped them from making an impact in pop culture. Their full-group comeback in June 2025 is something fans are looking forward to with great anticipation. For more updates, you can join us on our Twitter account.
