The CEO of the Seoul Tourism Foundation, Gil Ki-yeon, was interviewed exclusively by the South Korean media outlet Maeil Business Newspaper on February 18, 2024.
The interview provided insight into the role of Kim Taehyung in the company’s success, specifically how the Seoul Edition23 promotional video helped garner over 560 million views and increased international tourism.
The Seoul Metropolitan Government and Seoul Tourism Organization’s promotional campaign video for Seoul Tourism, Seoul Edition23 – New Tradition, features BTS’ V. Within three weeks of its debut, his promotional video went viral, surpassing 500 million views across various platforms. He is now recognized as the Honorary Tourism Ambassador of Seoul.
While speaking with the media source, the CEO brought out how BTS’s Kim Taehyung’s involvement has helped boost the group’s profile among the MZ generation. Fans quickly took to social media to share sections from the interview that included Kim Taehyung, attributing the success to the idol’s influence. A person on Twitter wrote:
Taehyung’s role as a tourism ambassador significantly bolstered Korea’s tourism industry.
The Nation’s Treasure 💜 https://t.co/gNY4wQ9ySG
— chyl ᴹᴵᴸᴵᵀᴬᴿʸ ᴮᴱˢᵀᴵᴱ🙋♀️ᴮᴼᴿᴬᴴᴬᴱ SIR CAPTAIN TAE💜 (@Taeger_Vear) February 18, 2024
Kim Taehyung’s Recent Accomplishment Has Fans Gushing with Pride
Gil Ki-yeon, CEO of the Seoul Tourism Foundation, was asked in the interview how he has managed to target the MZ generation for tourism.
According to him, the foundation was able to witness personally how the Seoul Edition23 promotional video featuring BTS’ V helped the company’s social media channel, Visit Seoul, gain 3 million followers and 560 million views.
User @Romantic_tae translated the following from the CEO’s statement:
the world and 560 M total content exposures and video views through the ‘Visit Seoul’ social media channel. This effect was felt firsthand in the promotional video for ‘Seoul Edition 23’ in which BTSV appeared. In fact, the number of foreign visitors to major filming locations
++— 낭만태형 | LAYO( ꪜ )ER🙋🏻♂️✌🏼 (@Romantic_Tae) February 18, 2024
such as Bukchon, Seochon, and the Blue House increased significantly, and the monthly average consumption of foreigners was about 1.41 billion won, a sharp increase of 264.1% compared to the same period in 2019.#뷔 #BTSV #김태형 #KimTaehyung
🔗https://t.co/SkbKdRpCnW pic.twitter.com/7r0XEacc3e— 낭만태형 | LAYO( ꪜ )ER🙋🏻♂️✌🏼 (@Romantic_Tae) February 18, 2024
This is what u call IMPACT Daayummm!!!! https://t.co/EjexFDL65L
— Sara 💫 IA (@taeteadmirer) February 18, 2024
Taehyung’s Impact is felt by every brand he represents!
Every brand wants to experience major increase in profit and exposure for their brands. This is what they get with Kim Taehyung!Blue Print of Advertising Kim Taehyung!!#KimTaehyung#Taehyung https://t.co/ICtycKgR9T
— Nic ᴷᵀᴴ ~ LAYO( ꪜ )ER 🐯 (@StageGeniusV) February 18, 2024
Seochon, Blue House, and Bukchon are all popular filming sites, and he said that the number of tourists from other countries has been on the rise. In addition, he saw that the average monthly consumption of foreigners had jumped significantly, reaching 1.41 billion won.
A few short passages from the interview, in which the CEO discussed the promotional video’s influence on Kim Taehyung, quickly became popular online. Get in on the action as BTS fans all over the globe go wild celebrating Taehyung’s milestone on Instagram—he has more than 64 million followers!
Fans were gushing over the idol, claiming that his “organic impact” and “global impact” were the reasons why people from all over the world traveled to South Korea for an enjoyable vacation.
Kim Taehyung has been deployed to the 2nd Military Police Corps and is currently enlisting for his mandatory military service, according to recent updates.
ARMY Rejoices Over BTS V 10 Kg Weight Gain In Military #Army #BTSV #weightgain https://t.co/xkyGqQoAQL
— Pabaon News (@pabaon_news) February 16, 2024
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