Despite heavy rain, fans braved the elements to flock to NewJeans’ ‘Super Natural’ pop-up store in Tokyo, showcasing their unwavering enthusiasm for the brand’s latest offerings. The event, which drew significant crowds despite the weather conditions, highlighted the strong appeal and anticipation surrounding NewJeans’ innovative approach to fashion in the vibrant city of Tokyo.
Tokyo Braces Heavy Rain as Fans Converge at NewJeans’ ‘Super Natural’ Pop-Up Store
Fans flock to #NewJeans‘ ‘Super Natural’ pop-up store in Tokyo despite heavy rainhttps://t.co/gRL9hsyN12
— allkpop (@allkpop) July 1, 2024
At the entrance, visitors were greeted by collaboration goods from Takashi Murakami, member autographs, and charming photo spots. According to store staff, NewJeans T-shirts and hats were particularly popular, selling out on the first day. The second basement level, accessible without reservations, offered practical items like indoor slippers, eye masks, stationery, and pouches, showcasing the store’s diverse appeal beyond fan merchandise.
Prices remained accessible, with NewJeans character T-shirts priced at around 2,700 yen each and smaller items like pens and pouches often costing less than 1,000 yen. This affordability attracted Korean tourists visiting Tokyo, such as Lee Jin-sun, 32, who noted, “Even if you’re not a NewJeans fan, there’s plenty to buy. The bunny-themed items are so cute that I’m considering them as gifts for my coworkers.”
To ensure fair access, the store policy restricted purchases to one item per person per product, a measure appreciated by many fans on-site. Reflecting on the event, a Taiwanese fan in her 20s shared, “Buying NewJeans albums is less stressful because each one includes a photo card of every member,” playfully adding, “Min Hee Jin, I love you,” to the delight of those nearby.
