BLACKPINK’s Jennie, NewJeans’ Haerin, and Jisoo Top November’s Brand Value Rankings

BLACKPINK’s Jennie, NewJeans’ Haerin, and Jisoo Top November’s Brand Value Rankings. Individual members of girl groups’ brand values have been ranked for the month of November by the Korea Institute of Corporate Reputation.

Big data analysis from the Korea Institute of Corporate Reputation in November shows that Jennie of BLACKPINK is still the most valuable individual brand, followed by Haerin of NewJeans and Jisoo of BLACKPINK.

BLACKPINK's Jennie, NewJeans' Haerin, and Jisoo
BLACKPINK’s Jennie, NewJeans’ Haerin, and Jisoo

This table displays each brand’s relative brand value. With a brand value index of 2,950,864, Jennie of BLACKPINK remains first despite a decrease of 28.52% from the previous month. Haerin of NewJeans comes in at #2 on the charts, moving up from #5 despite a 6.50% drop in her index since last month.

Jisoo of BLACKPINK, who dropped 7.15 percent from last month but climbed two spots to third place, now has 2,537,466. Big data analysis revealed that “sexy,” “advertising,” and “unique” were the most frequently associated terms with Jennie.

Member keyword research, however, reveals that “world tour,” “Beauty Kurly,” and “Instagram” are the three most frequently sought-after terms.

Below is the ranking of the top 10 individual girl group members for the month:

1. BLACKPINK’s Jennie

2. NewJeans’ Haerin

3. BLACKPINK’s Jisoo

4. BLACKPINK’s Lisa

5. NewJeans’ Hanni

6. NewJeans’ Minji

7. BLACKPINK’s Rose

8. IVE’s Gaeul

9. LE SSERAFIM’s Kazuha

10. Oh my Girl’s YooA

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