Virginia Will Get More Than $16 Million In A Deal With JUUL 

RICHMOND, Va. (WAVY) — As part of a deal between JUUL and 33 other states and territories, Virginia is going to get $16.61 million. The agreement in principle with JUUL Labs means that the states will get a total of $438.5 million. This ends a two-year investigation by both parties into how the company marketed and sold its e-cigarettes. Over the next six to ten years, Virginia will get $16.61 million.

Alabama, Arkansas, Connecticut, Delaware, Georgia, Hawaii, Idaho, Indiana, Kansas, Kentucky, Maryland, Maine, Mississippi, Montana, North Dakota, Nebraska, New Hampshire, New Jersey, Nevada, Ohio, Oklahoma, Oregon, Puerto Rico, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Wisconsin, and Wyoming also signed the agreement. CT, TX, and OR were in charge of the investigation.

According to the agreement, JUUL has to follow a set of strict rules that severely limit how they market and sell their products. The investigation found that JUUL did a lot of marketing to people under the age of 21. They did this with launch parties, ads with young-looking models, posts on social media, and free samples.

JUUL also changed the chemicals in its product to make the vapor easier on the throats of young people and people who had never used it before. Consumers have also been led astray into thinking that using one JUUL pod was the same as smoking a pack of cigarettes that burn. The company also lied about its product being a way to stop smoking when it didn’t have FDA approval to say that.

As Part Of The Deal, JUUL Has Agreed Not To Do The Following:

  • Marketing to youth
  • Funding programs for education
  • Any marketing that shows people under 35
  • Use of comics
  • Paid product placement
  • The sale of well-known brands
  • FDA-not-approved flavors for sale
  • letting people into websites without checking their age on the landing page
  • FDA does not approve claims about nicotine.
  • Misleading claims about the amount of nicotine
  • Sponsorships and naming rights
  • Advertising in places where only 85% of the audience is made up of adults
  • Billboards are used to advertise.
  • Advertisements on public transportation
  • Social media advertising (other than testimonials by individuals over the age of 35, with no health claims)
  • Paid influencers are used
  • Direct-to-consumer ads that don’t check a person’s age, and Samples for free

The agreement also has rules about sales and distribution, like where the product can be shown and bought in stores, how much can be sold online and in stores, and how to make sure that everyone buying it is of legal age. It also has a protocol for checking compliance in stores.

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