New Update From Google "Helpful Content" Algorithm Coming Soon!
Google's latest algorithm upgrade, dubbed the "helpful content update," is being rolled out across the entire site and penalizes articles that are only created to attract search engine traffic.
The Latest Update to Google's Useful Content
These words were posted by Google on their Twitter account earlier today: We'll be rolling out the "helpful content upgrade" next week to prioritize user experience over SEO when determining which search results to show users.
What does the Update do to the Useful Content?
Sites that regularly produce large volumes of low-quality, low-added-value, or otherwise useless content will suffer as a result of a new ranking signal introduced by this change.
If the update to the helpful content affects you, what should you do?
If you get struck by Google's "useful content update," you should get rid of any irrelevant material on your site. Google warns that the impacts of the update could linger for months on sites that were hit by it.
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This update requires no human intervention. A machine learning model is used to automate the procedure. Content written with readers in mind can nevertheless achieve high rankings even when it appears on websites that also host a lot of irrelevant material.