Which High-End Companies Will Next Sign the BTS Boys?

The BTS boys are to blame or to thank for the current flurry of activity in the fashion sector. The official relationships between the band members and the most significant labels, including the French fashion house Dior and the Italian Maison Valentino, marked the beginning of the current season of clothing.

It has caused fans, including ARMYs and others interested in fashion, to speculate what other upscale brands will probably do next should they form formal relationships with the remaining band members.

It’s difficult to predict because BTS has worn many designer clothing over the years (in case you didn’t know, the boys partnered with Louis Vuitton in 2021). Other things to consider include brands currently keeping a low profile due to some issues and already having partnerships with other Korean celebrities.

Here are some forecasts based on their prior attire and ARMY conjecture:

On January 16, Dior announced that Park Ji-min, 27, of BTS, would serve as the brand’s worldwide ambassador. Fashion enthusiasts went into a frenzy. The K-pop sensation’s debut as W Korea’s cover star, decked out in numerous Dior outfits, increased the buzz.

The fact that Jimin attended the Dior presentation during Paris Fashion Week attracted fans who stayed in line for hours in anticipation of seeing their idol as he arrived. The new Dior worldwide ambassador was spotted with other #StarsinDior, including Naomi Campbell, David Beckham, and Robert Pattinson, according to The Washington Post, and bandmate J-Hope, who sat next to him in the first row.

Fans of BTS were still buzzing, but the next day, fashion newsrooms made headlines again with the news that Suga, real name Min Yoon-gi, 29, would be the new brand ambassador for Valentino. He also went to the haute couture show in Paris for the Italian fashion house through Koreaboo.

Next in line: J-Hope for Louis Vuitton, Hermès?

The fashion king to watch is J-Hope, also known as Jung Ho-Seok. The 28-year-old rapper was in Paris for the autumn/winter 2023–2024 presentations and was gracing show after show. He made his first public appearance on January 19 at Louis Vuitton, joined Jimin at Dior the following day, and was last seen on January 21 at the opulent Hermès show, according to Allkpop.

Talk about being the most sought-after VIP in fashion. Fans’ speculation that the rapper-singer may soon join a luxury brand is understandable.

In one week, BTS teamed up with global fast food chain McDonald's and luxury fashion house Louis Vuitton, adding to the growing list of companies who want a taste of the group's wide social media presence. #BTS https://t.co/0DpBPGm1lR

— The Korea Herald 코리아헤럴드 (@TheKoreaHerald) April 25, 2021

RM for Bottega Veneta?

Kim Nam-Joon, 28, also known as BTS‘ Rap Monster or RM, is said to be the face of the prestigious Italian fashion house Bottega Veneta. According to Hypebeast, RM performed songs from his Indigo solo album in December while dressed in garments from the company renowned for its understated elegance.

The event took place at the Dia Beacon gallery in New York. Before his performance at the museum, RM shared the cover of Rolling Stone with Pharrell Williams and wore a complete Bottega Venetta ensemble. According to Allkpop, observant customers have also seen the company’s top officials following the BTS leader on Instagram.