The BTS boys are to blame or to thank for the current flurry of activity in the fashion sector. The official relationships between the band members and the most significant labels, including the French fashion house Dior and the Italian Maison Valentino, marked the beginning of the current season of clothing.
It has caused fans, including ARMYs and others interested in fashion, to speculate what other upscale brands will probably do next should they form formal relationships with the remaining band members.
It’s difficult to predict because BTS has worn many designer clothing over the years (in case you didn’t know, the boys partnered with Louis Vuitton in 2021). Other things to consider include brands currently keeping a low profile due to some issues and already having partnerships with other Korean celebrities.
Here are some forecasts based on their prior attire and ARMY conjecture:
Confirmed: Jimin for Dior, Suga for Valentino
On January 16, Dior announced that Park Ji-min, 27, of BTS, would serve as the brand’s worldwide ambassador. Fashion enthusiasts went into a frenzy. The K-pop sensation’s debut as W Korea’s cover star, decked out in numerous Dior outfits, increased the buzz.
The fact that Jimin attended the Dior presentation during Paris Fashion Week attracted fans who stayed in line for hours in anticipation of seeing their idol as he arrived. The new Dior worldwide ambassador was spotted with other #StarsinDior, including Naomi Campbell, David Beckham, and Robert Pattinson, according to The Washington Post, and bandmate J-Hope, who sat next to him in the first row.
Fans of BTS were still buzzing, but the next day, fashion newsrooms made headlines again with the news that Suga, real name Min Yoon-gi, 29, would be the new brand ambassador for Valentino. He also went to the haute couture show in Paris for the Italian fashion house through Koreaboo.
Next in line: J-Hope for Louis Vuitton, Hermès?
The fashion king to watch is J-Hope, also known as Jung Ho-Seok. The 28-year-old rapper was in Paris for the autumn/winter 2023–2024 presentations and was gracing show after show. He made his first public appearance on January 19 at Louis Vuitton, joined Jimin at Dior the following day, and was last seen on January 21 at the opulent Hermès show, according to Allkpop.
Talk about being the most sought-after VIP in fashion. Fans’ speculation that the rapper-singer may soon join a luxury brand is understandable.
In one week, BTS teamed up with global fast food chain McDonald's and luxury fashion house Louis Vuitton, adding to the growing list of companies who want a taste of the group's wide social media presence. #BTShttps://t.co/0DpBPGm1lR
Kim Nam-Joon, 28, also known as BTS‘ Rap Monster or RM, is said to be the face of the prestigious Italian fashion house Bottega Veneta. According to Hypebeast, RM performed songs from his Indigo solo album in December while dressed in garments from the company renowned for its understated elegance.
The event took place at the Dia Beacon gallery in New York. Before his performance at the museum, RM shared the cover of Rolling Stone with Pharrell Williams and wore a complete Bottega Venetta ensemble. According to Allkpop, observant customers have also seen the company’s top officials following the BTS leader on Instagram.
V for Alexander McQueen, Miu Miu, Ralph Lauren?
V, a 27-year-old member of BTS, is the first BTS member ever to have a solo Vogue Korea cover in October. According to Allkpop, Cartier and Ralph Lauren Purple Label sponsored the cover. He was wearing Miu Miu in one of the layouts, which aligns with his innovative and unconventional fashion sense.
Alexander McQueen, renowned for their unconventional repertory, would be another contender, as evidenced by one of his Instagram postings.
Jungkook for Versace?
On two significant occasions, Jeon Jung-kook, or just Jungkook as he is affectionately called, wore stunning Versace clothing. Most recently, he launched his single “Dreamers” via Allkpop during his performance at the Fifa World Cup opening in Qatar. The 25-year-powerful old’s performance—along with her outfit—steal the show. Even Donatella Versace was taken in and shared a photo of Jungkook wearing Versace on Instagram.
Jin for Thom Browne?
The oldest member of BTS, Kim Seok-jin or Jin, 30, started his military service in December, but his fans aren’t leaving him out of the fashion discussion. According to Kbizoom, Jin has worn important pieces from American luxury label Thom Browne numerous times, suggesting that he would lead the brand after leaving the military. The Samsung x Thom Browne flip phone has also been seen on him.
As the band’s representative in terms of style, Jin can unquestionably make any outfit look extra stylish, which makes many other companies possible competitors.
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