Hope On The Street Vol.1, J-Hope’s new album, dropped on March 29. It comprises six new songs from the idol and guest appearances by musicians including Benny Blanco, Yunjin of LE SSERAFIM, and fellow member Jungkook.
Despite J-Hope’s continued military enlistment, the album was nonetheless published because fans were eager to hear new music from the adored musician.
But the way BIGHIT MUSIC has been advertising the record has people less pumped up. The label appears to be making the same mistakes it did when it came to advertising V’s latest single, “FRI(END)S,” and now it’s failing miserably when it comes to promoting the individual work of BTS members.
As a part of the album’s promotion, HOPE ON THE STREET VOL.1 hosted a listening party. On the other hand, a link to buy “NEURON“—one of the album’s tracks—was present, but it led to something completely unrelated to J-Hope’s music.
The link was eventually altered after an hour of people complaining—a long time for such an issue to go unfixed.
Fans also pointed out other blunders in J-Hope’s album promos. In the initial announcement for the HOPE ON THE STREET VOL.1 listening parties, the times and dates were incorrect.
The item was corrected and BIGHIT MUSIC issued a brief apology after nine hours. Many fans find it infuriating and unfathomable that a big and affluent label like BIGHIT MUSIC would make such a mistake, especially considering how much success BTS has had over the previous decade.
Here is the updated version of the tweet:
Join the j-hope ‘HOPE ON THE STREET VOL.1’ Listening Party on @STATIONHEAD!
📅 Schedule
March 30-31, 9am ET | 10pm KST
April 1-4, 8am ET | 9pm KST
👉 https://t.co/vE1gPLX8p8
*이미지 상 정보 오류가 있어 수정한 이미지로 재업로드하였습니다. 팬 여러분들의 양해 부탁드립니다.
*The… pic.twitter.com/q0IKK31Avh
— BTS_official (@bts_bighit) March 29, 2024
Additionally, you can also read about the Hope on the Street Docuseries OTT release date. Disappointed and enraged ARMYs swamped the comments section of a recent internet forum post that made the situation public.
FINALLY 😭😭
THANKS TO ALL HOBILUVRS WHO BULLIED THOSE STUPID HYBE STAFF 👏🏽
KEEP BUYING AND STREAMING HOTS EVERYONE 🫶🏽#HOPE_ON_THE_STREET #jhope pic.twitter.com/aSuapKia9i
— j✧hope •HOTS (vol.1) 🛹 (@MapOfTheHoseok) March 29, 2024
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