Calvin Klein’s Spring 2023 Ad Campaign Features BTS’s Jungkook as the Face of the Brand. Jungkook, a member of BTS, was named the new ambassador for Calvin Klein less than a month ago, and now the K-pop singer is featured in a campaign for the brand’s upcoming Spring 2023 collection.
The second official campaign to be released with Jungkook CK’s Brand Ambassador, CK’s Spring offering, finds the band member highlighting the brand’s hero items with sexy graphics. This is the second official campaign to be released with Jungkook. Joe ARMY made it. For Jeon Jungkook or just Jungkook, fans visualized, theorized, and successfully sleuthed a campaign that is now a reality.
The celebrity is seen here sporting the brand’s iconic CK monogram emblem on the black and white version of the Calvin Klein Hero Archive Tee. This tee is worn by the celebrity in conjunction with classic denim silhouettes.
Calvin Klein finally unveiled its “Golden Maknae” advertising campaign on Tuesday after months of social media tease. Check out the related tweet below:
you might want to turn your post notifications on…
— calvinklein (@CalvinKlein) March 26, 2023
The ad is in black and white, with Jungkook taking center stage while dressed in classic fashions. It exudes a carefree, joyful vibe that is reminiscent of the 1990s. His collaboration with the company was officially announced for the first time in March of this year, when CK’s CMO Jonathan Bottomley made the announcement:
“Jung Kook is one of the world’s most popular artists; he possesses a rare ability to connect with international audiences through both his music and his style. We’re fortunate and excited to have him join the Calvin Klein team.”
The band member Jungkook CK is featured in the brand’s second official campaign, which debuted with his spring collection. Calvin Klein’s iconic CK monogram emblem is featured on this black and white Calvin Klein Hero Archive T-shirt, showcasing the star in traditional denim cuts. The product became widely popular almost overnight.
We got some other cool updates about K-pop that you gotta peep at! Check ’em out using the links below, don’t sleep on this:
- In K-Pop Quest for Global Growth, Korean Fans Feel Cast Aside
- Kakao Gains Control of SM Entertainment, a Major Player in K-Pop
- BTS Jungkook Solo Project Updates and Photos With Bang Si Hyuk Go Viral
Take a look at the BTS member in action in the video that can be found below, and then visit the website of Calvin Klein to purchase the collection.
This relationship may have its roots in the April 2022 Permission to Dance on Stage events in Las Vegas. When Jungkook saw a fan sign during the first weekend of shows that depicted a still photo of his now-famous ab-baring action from the “Fake Love” choreography, he lifted his shirt. He revealed his abs and the waistband of his Calvin Klein underwear.
The brand started trending worldwide; the related tweet is linked below:
[INFO] Jungkook is the second highest trending topic related to @CalvinKlein with a rise of 1,800% after he was seen wearing the brand when he flashed his abs at the #BTS PTD Concert in Las Vegas. pic.twitter.com/ecqjNRE7b1
— JUNGKOOK CENTRAL (@TheJKCentral) April 9, 2022
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