Signing BTS singer V as its brand ambassador may have been the greatest business move ever for Compose Coffee, as it resulted in a meteoric rise in sales. The singer of Layover, who is the second youngest member of the famous South Korean band BTS, became the face of the coffee company in December 2023.
The brand was first known mostly in South Korea. Nonetheless, the Busan-born franchise has exploded in popularity, attracting over 12 million users in the span of just 10 days.
Take a look at below tweet:
.@Compose_Coffee has reached 12 million subscribers on their platform, an approximately of 2.8 million gainers after Kim Taehyung was announced to be their new model and ambassador. pic.twitter.com/P4VXoNcCgJ
— V STREAM 💜 ʟᴀʏᴏ(ꪜ)ᴇʀ (@tetestream) January 15, 2024
With Compose Coffee BTS’ V Attracts More than 12 Million Followers
“We are delighted to collaborate with a global artist who is loved worldwide regardless of gender or age,” stated Compose Coffee, the largest coffee franchise in South Korea, in a statement introducing the Winter Bear singer as their leading ambassador.
With the help of BTS V, a “21st-century pop icon,” Compose Coffee plans to expand even more in 2019. Working together like this is a huge improvement. Many opponent companies have been feeling unsafe because of BTS V collaborating with Compose Coffee and its sales have been rising since then.
TAEHYUNG FOR COMPOSE COFFEE pic.twitter.com/VjlGA3H5Kw
— THV🎄 (@Taehyungimpact) January 15, 2024
Compose Coffee reportedly went viral, with over 10 million app users, thanks to the charisma of BTS member Taehyung. The app’s user base increased by an astounding 2.6 million in just 10 days, taking it from 9.3 million to over 12 million, all thanks to Taehyung’s support. There has been a new video released of taehyungX Compose Coffee:
[240116 V Instagram Story]
🐯 @/compose_coffee
🐯 @/yukwanggoeng
@/compose_coffee
❄☕☺️
video:
🐯 your order of-
🐻 shh 🤫
🐻 *draws on napkin* how is it?
🐯 ah~
🐯 v is a composer, everyone is a composer
🐯 compose coffee pic.twitter.com/XdgjCL55Am
— 미니융 🧸 (@miiniyoongs) January 16, 2024
V IS A COMPOSER
COMPOSE COFFEE MODEL V#TaehyungxComposeCoffee pic.twitter.com/ogOeGARDtX
— moni⁷ 𖠌 (@taeisthv) January 10, 2024
Is Compose Coffee’s Global Takeover with Taehyung on the Horizon?
The franchise is really contemplating going worldwide after seeing a huge uptick in demand after announcing the BTS member as its brand ambassador. With a rapid expansion from its 2014 Busan inception, Compose Coffee now has 2,200 outlets around South Korea. There have been talks that Compose Coffe will make specialized cup holders and other things of V.
According to media sources, ‘Compose Coffee’ has set its eyes on reaching worldwide markets with Taehyung as the brand’s face. Importantly, Compose Coffee opened its first store in Singapore last September and is now seriously considering opening a few additional locations there. Join us on our Twitter account for more updates.
