Kim Taehyung, better known as V of BTS, has once again stunned viewers and listeners. Those who enjoy drinking coffee also make the cut. V of BTS was named the brand ambassador for Compose Coffee, a major South Korean coffee manufacturer, on December 20. The 1st Generation coffee business Ediya Coffee is reportedly in difficulty as a result of competition from mid-to low-priced chains like Compose Coffee. On January 8, the company called for an emergency meeting in response to the situation.
Moon Chang-ki, chairman of Ediya Coffee, is actively seeking a breakthrough and is at the vanguard of management. This is in an effort to recoup some of the lost revenue that has accrued due to the heightened competition between other coffee producers, such as Compose Coffee and Mega MGC Coffee. This year, he unveiled intentions to revitalize the brand and expand operations worldwide in search of fresh growth engines.
One thing that fans brought up was that the rumors stated that the contestants were in for a tough year. They went on social media to voice their ideas and thoughts on the matter, believing that other businesses are now suffering harsh competition due to BTS’ V’s role as the ambassador of Compose Coffee.
He’s so iconic! https://t.co/HiuFEHTS9j
— ♡ sagitTAErius ♡ layoꪜer (@thvselfmadeking) January 9, 2024
Fans Adore BTS Member V as Rivals Reportedly call an Emergency Meeting over his Compose Coffee Ambassadorship
There was an increase in the number of franchises across the country for Compose Coffee, which boosted its international launch, as stated in the reports. It was because of the marketing campaign’s emphasis on efficiency and low prices. Compose Coffee’s franchise count climbed from 725 to 2,420 between 2020 and January of this year, a 3.3-fold increase.
Even though BTS’ V has only been the Compose Coffee brand’s ambassador for a short period of time—just 10 days—his influence on the market has been favorable, according to fans. They were so happy that they decided to share their joy on social media.
After v was announced as model ,the rapid traffic made them realise it’s emergency time 😂 and also to compose coffee that they got v at a low price cause it seems they are gonna make too much money compared to what v was given that they can hire multiple v together 😂😂
— See hejsj (@SHejsj19996) January 9, 2024
The actual promotion video is not out yet 😂 they are struggling
— Blahblah (@NoopurG_) January 9, 2024
2024 is Vs year fr. Unbeatable V #kimtaehyung go for it taetae.
— StopTheWar (V) OT7 (@AlterEAries283) January 9, 2024
Citron Tea by Compose Coffee is a Huge Hit because of BTS’ V
With the help of BTS’ V—the official model for the coffee chain—and banners reading “eVeryone is a composer,” Compose Coffee launched a campaign to increase brand recognition. Internet users in South Korea who happened to be in the area of coffee shops when the shortage of citron tea was first announced learned the hard way. The Layover singer’s apparent fondness for Citron Tea led many to assume that this was the case.
— KTH FACTS (@KTH_Facts) January 8, 2024
His previous comments about how much he loved drinking the tea ensured that this news would reach his many followers around the world. The immense global popularity of BTS’ V was lauded. Many of their foreign admirers hoped that the coffee shop would open internationally with the release of their most recent campaign featuring the Layover singer. The brand is reportedly planning to offer franchises in foreign markets this year, according to a December 21. For more updates, you can join us on our Twitter account.