Lefty, an influencer marketing platform located in France, has unveiled V’s Earned Media Value (EMV) from her role as Celine’s ambassador. Lefty revealed that V made $274 million (or 366.34 billion won) in a matter of months after evaluating 31 posts he made to his Instagram feed and narrative.
EMV is a metric that calculates the monetary value of the many effects of social media content. For instance, the EMV index that Lefty presented is cited as proof of the promotional impact of global ambassadors.
Lefty ranks the most powerful people in the world of fashion every year. According to Lefty’s “Top Fashion Influencers of 2023” list, V was named the most influential male celebrity, while Kim Kardashian was named the most influential female celebrity.
V became an ambassador for Celine last year. He helps increase the value of the Celine brand while serving as the company’s worldwide ambassador.
Last March #BTS member @TAEHYUNGlKM was confirmed as brand ambassador for #celine.
The K-pop star, who joined #BLACKPINK‘s Lisa and #ParkBogum, has already generated $274M of EMV. #influencermarketing #dataanalytics #socialmediamarketing #thv #v pic.twitter.com/lLU8PUXVGv
— Lefty.io (@lefty_io) January 15, 2024
The UK-based brand consultancy business “Brand Finance” revealed that Celine’s growth rate increased by 51% following V’s endorsement. Celine was ranked 37th in “The Legacy Makers 100” by the brand study institute “The Legacy Lab,” which is the highest position ever achieved by a global luxury brand.
V’s immense popularity in the US, China, and Japan, the three most important markets for luxury goods, has been a big factor in the rise of the brand’s value.
For the past seven years, V has been the most-searched-for K-pop idol since BTS became a worldwide idol group in 2016. You may also check BTS V’s appearance at the Japan event.
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