The intimate interaction between V of BTS and director Yoo Kwang-kwun in the latest campaign for COMPOSE COFFEE has demonstrated its Hot Topic nature and ripple potential.
Featuring the world-renowned artist V and Korea’s top commercial director, the new COMPOSE COFFEE commercial debuted on the 16th.
Much anticipation preceded the release of the encounter with filmmaker Ruyu Kwang-guyen. Director Yoo Kwang-kwon’s distinctive visual beauty, in conjunction with V’s distinctive sensuous mood, makes for an ideal combination.
Kim taehyung with director Yoo Kwang-goong for compose coffee! pic.twitter.com/MNdnoqQwr3
— THV🎄 (@Taehyungimpact) January 24, 2024
We proudly displayed the advertisement that we had made. The opportunity to collaborate on the latest advertising for COMPOSE COFFEE with such talented filmmakers and models is truly an honor, according to a source.
My wish for COFFEE is that this, the year it turns 10, it will continue to grow into the premier coffee specialty store. Conversely, the commercial became viral on YouTube the very first day it was live, appearing on a video that was already trending and gaining views at a quick pace.
These days tae is spoiling us back to back with content. Hopefully i will stay so😭 https://t.co/goUanilIGB
— Rü⁷💿 (@yllimtyttiwt) January 24, 2024
[INFO] Kmedia reported on the increasing popularity and impact of the Compose Coffee AD. The new commercial for Compose Coffee, attracted a lot of attention even before its release due to the meeting between global artist V, who is loved by people around the world, and director… pic.twitter.com/nvCoSX7nr1
— TAE GUIDE (@taeguide) January 24, 2024
The official music video has more than 1 million views, indicating its immense popularity. Additionally, the number of users on COFFEE’s Official Instagram increased compared to the previous day, which coincided with the upload of advertisements.
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More than 30,000 new followers have joined, and the total number of followers has grown by around 53%. Along with the release of advertisements, there is also the recently opened COMPOSE.
More than 5,000 people followed COFFEE’s OfficialX (their former Twitter) in just one day. Witnesses to the commercial remarked, “I enjoy coffee the way Beethoven composes music.”
“The creativity to COMPOSE is amazing” is one response. “The commercial appears to be well-executed,” and “the voice of V in the commercial complements coffee.” Join us on our Twitter account for more updates.
