As representatives of their high-end fashion labels during the most recent Fashion Week, these K-Pop stars are widely believed to be the most influential people in their industries.
These are the seven brands from the Fall/Winter 2024 fashion show season, as judged by earned media value (EMV), with K-pop idols serving as the top influencers.
1. Jisoo
Jisoo of BLACKPINK, who is also the top representative influencer for DIOR, comes in first. An astounding $45,879,794 USD was the total EMV for the brand.
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2. Rosé
With an incredible $28,980,689 USD in influence, BLACKPINK’s Rosé was Saint Laurent’s #1 influencer.
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3. Seungmin
Seungmin of Stray Kids was the most influential person in Loewe’s $27,600,000 USD EMV.
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4. Hyunjin
Hyunjin of Stray Kids was the top representative influencer for Versace, contributing the most to the brand’s overall EMV of $19,900,000 USD.
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5. Miu Miu
Then, Momo for Miu Miu by TWICE will play. There was an EMV of $18,200,000 USD for the brand.
🍓 | twice momo for miu miu show paris fashion week video edit pic.twitter.com/yjFG8kcQwm
— seara 🧸 (@strwb33rs) March 8, 2024
6. Doyoung
With an estimated $15,421,546 USD in sales, Doyoung of NCT was the #1 influencer for Dolce & Gabbana.
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7. Jennie
With BLACKPINK’s Jennie as the top influencer, Chanel’s EMV came to $14,400,000 USD.
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You can also read about more updates we have covered:
- NCT’s Doyoung and Actress Moon Ga Young Shine Bright at Milan Fashion Week!
- Jisoo and Mingyu Bring Glamour to Dior Fashion Week!
ARMY’s are also missing BTS as they are serving for country right now and can’t come to fashion week. Instead of them, we enjoyed watching other K-pop idols in this fashion week. You can also tell which BTS member you miss most in below comment section below.
