Get ready for some exciting news as SM Entertainment unveils its latest venture: the launch of the new label KRUCIALIZE. This announcement signals a fresh chapter in the entertainment industry, promising innovative music and talent. Let’s delve deeper into this intriguing development and discover what KRUCIALIZE has in store for fans and artists alike.
SM Entertainment Announces Launch Of New Label KRUCIALIZE
A new record label has been introduced by SM Entertainment!
KRUCIALIZE, SM Entertainment’s newest subsidiary music label, was launched on May 1. SME claims that KRUCIALIZE “ventures new life into the essence of K-POP, venturing into the expansive realms of music to forge a pathway toward sustainable artistry. Dreaming of expanding the Korean music industry through the odysseys of its artists, we strive to be the creators of a new culture, broadening the spectrum of K-POP.”
There have been no formal announcements on the new music label, but according to the US Patent Office, SM Entertainment registered its trademarks for KRUCIALIZE in November 2023.
Watch the “Journey” film from KRUCIALIZE here, and check back for updates.
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