BLACKPINK recently hit a new YouTube milestone! As of 9:18 AM on January 23, KST, the dance performance video for the group’s single “Shut Down,” the current title track off of their second full-length album “BORN PINK,” had amassed over 100 million YouTube views.
The milestone was reached in about 126 days, considering the video’s initial release date of September 19.
The group’s “Shut Down” dance performance video is the 39th of its videos on YouTube, reaching 100 million views.
Congratulations to BLACKPINK and BLINK!
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BLINK
Malcolm Gladwell’s second book, Blink: The Power of Thinking Without Thinking, was published in 2005. It offers behavioral economics and psychology research on the adaptive unconscious or mental processes that function quickly and automatically with little input in a popular science manner.
It considers the adaptive unconscious’s benefits, such as expert judgment, and its drawbacks, such as bias and stereotyping. The author refers to the central topic of his work as “Thin-Slicing“: our capacity to conclude a relatively small body of knowledge and experience.
.@BLACKPINK's "Shut Down" and "STAY" are now tied as the group's #12 most streamed song on MelOn with 54.7M each pic.twitter.com/T2VZ6yN5iT
— BLINKSTATS (@BLINKSTATS) January 24, 2023
According to this concept, impulsive decisions are frequently just as excellent as—if not better than—carefully thought-out ones. Gladwell uses examples from various fields, such as science, medicine, sales and advertising, gambling, fast dating (and forecasting divorce), tennis, military war games, movies, and popular music, to support his points.
Gladwell also cites other instances of “thin-slicing” that ordinary people have encountered, such as our innate capacity for mind-reading, which enables us to determine someone’s feelings simply by observing their face. Gladwell demonstrates how a professional’s capacity to “thin slice” can be tainted by their preferences, biases, and stereotypes (even unconscious ones).
Psychological priming is one type of unconscious prejudice Gladwell addresses. He also talks about the implicit association test, which gauges an individual’s subconscious associations and biases. Additionally, according to Gladwell, sometimes too much knowledge might make it difficult to make judgments or diagnose medical conditions accurately.
Gladwell discovers that professionals frequently make better decisions with quick judgments than with extensive investigation in what he claims to be an era of information overload. This condition is known as “analysis paralysis.”
The tricky part is to sort through and concentrate on the most critical data. The additional details could be confusing and irrelevant. In most circumstances, gathering extra information supports our judgment rather than improving accuracy.
Gladwell argues that it is possible to make better decisions with less information. If you can decide based on the big view without needing a magnifying glass, do so.
#BLACKPINK 'Shut Down' DANCE PERFORMANCE VIDEO HITS 100 MILLION VIEWS @Youtube
BLINKs worldwide, thank you so much!
'Shut Down' DANCE PERFORMANCE VIDEO
🎥 https://t.co/1xWLRJaBez #블랙핑크 #ShutDown #DANCE_PERFORMANCE_VIDEO #안무영상 #100MILLION #YOUTUBE #YG pic.twitter.com/dH1U4oH1Ro
— YG FAMILY (@ygent_official) January 23, 2023
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